The role of self-definitional principles in consumer identification with a socially responsible company
Rafael Currás-Pérez; Enrique Bigné-Alcañiz; Alejandro Alvarado-Herrera
| Year of publication: |
2009
|
|---|---|
| Authors: | Currás-Pérez, Rafael ; Bigné Alcañiz, J. Enrique ; Alvarado-Herrera, Alejandro |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 89.2009, 4, p. 547-564
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kosmetik | Cosmetics | Strukturgleichungsmodell | Structural equation model | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003914243