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~isPartOf:"Journal of business market management : jbm"
~isPartOf:"The international journal of bank marketing : IJBM"
~person:"Hofstetter, Joerg S."
~person:"Krebs, Alexander"
~subject:"Lieferantenmanagement"
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Journal of business market management : jbm
The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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The relationship marketing view of the customer and the service dominant logic perspective
Gruen, Thomas W.
;
Hofstetter, Joerg S.
- In:
Journal of business market management : jbm
4
(
2010
)
4
,
pp. 231-245
Persistent link: https://www.econbiz.de/10008758129
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2
A matter of survival : determinants of rational behavior in B-to-B markets
Rese, Mario
;
Krebs, Alexander
;
Welling, Michael
;
Wilke, …
- In:
Journal of business market management : jbm
1
(
2007
)
1
,
pp. 79-99
Persistent link: https://www.econbiz.de/10003511505
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