The relationship marketing view of the customer and the service dominant logic perspective
Thomas W. Gruen; Joerg S. Hofstetter
| Year of publication: |
2010
|
|---|---|
| Authors: | Gruen, Thomas W. ; Hofstetter, Joerg S. |
| Published in: |
Journal of business market management : jbm. - Wiesbaden : Gabler, Springer Fachmedien Wiesbaden, ISSN 1864-0753, ZDB-ID 2374449-2. - Vol. 4.2010, 4, p. 231-245
|
| Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008758129