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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"The journal of product & brand management"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Brand management
1,006
Markenführung
1,006
Consumer behaviour
861
Konsumentenverhalten
861
Brand image
824
Markenimage
824
Brand
498
Markenartikel
488
Beziehungsmarketing
269
Relationship marketing
269
Social Web
170
Social web
170
Internet marketing
138
Online-Marketing
138
Luxury goods
136
Luxusgüter
136
Advertising effects
98
Werbewirkung
98
Marketing management
93
Marketingmanagement
93
Brand loyalty
75
Emotion
73
Personality psychology
71
Persönlichkeitspsychologie
71
Social media
66
Brand equity
65
Branding
59
Markentreue
58
Customer satisfaction
56
Kundenzufriedenheit
56
Advertising
54
Customer integration
54
Kundenintegration
54
Corporate Social Responsibility
52
Corporate social responsibility
52
Brand extension
50
Corporate reputation
50
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50
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50
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1,252
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1,262
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Guzman, Francisco
15
Veloutsou, Cleopatra
14
Diamantopoulos, Adamantios
13
Ko, Eunju
13
Valette-Florence, Pierre
12
De Chernatony, Leslie
11
Foroudi, Pantea
11
Melewar, T. C.
11
Gupta, Suraksha
10
Merrilees, Bill
10
Christodoulides, George
9
Eisingerich, Andreas B
9
Park, C. Whan
8
Buil, Isabel
7
Merchant, Altaf
7
Romaniuk, Jenni
7
Wallace, Elaine
7
Bartikowski, Boris
6
Dennis, Charles
6
Fetscherin, Marc
6
Fiske, Susan T.
6
Kervyn, Nicolas
6
Kim, Kyung Hoon
6
Malone, Chris
6
Michel, Géraldine
6
Roper, Stuart
6
Wallpach, Sylvia von
6
Aiello, Gaetano
5
Alvarez, Claudio
5
Arslanagic-Kalajdzic, Maja
5
Badrinarayanan, Vishag
5
Baumgarth, Carsten
5
Ekinci, Yuksel
5
Filieri, Raffaele
5
Jevons, Colin
5
Merunka, Dwight
5
Nenycz-Thiel, Magda
5
Park, Jason Whan
5
Phau, Ian
5
Roy, Sanjit
5
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Journal of business research : JBR
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
The journal of product & brand management
The journal of brand management : an international journal
659
Journal of retailing and consumer services
387
Psychology & marketing
212
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
145
Journal of marketing management : MM
136
International journal of hospitality management
132
Journal of marketing communications
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Tourism management : research, policies, practice
124
Marketing intelligence & planning
123
Industrial marketing management : the international journal for industrial and high-tech firms
122
Journal of travel and tourism marketing
116
Journal of marketing
115
Journal of advertising research
112
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of strategic marketing
100
Journal of the Academy of Marketing Science
98
Marketing letters : a journal of research in marketing
97
Journal of international consumer marketing
93
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
The journal of consumer marketing
88
International marketing review
86
International journal of advertising : the quarterly review of marketing communications
85
Journal of promotion management : JPM
81
Journal of global marketing
80
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
80
Journal of promotion management : innovations in planning and applied research
78
International journal of internet marketing and advertising : IJIMA
74
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Cogent business & management
71
International journal of advertising : the review of marketing communications
70
Journal of retailing
70
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ECONIS (ZBW)
1,262
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1
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
4
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
5
Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina
;
Brexendorf, Tim Oliver
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
Saved in:
6
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
7
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
8
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
9
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
10
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
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