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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economic geography"
~language:"bul"
~language:"eng"
~language:"ita"
~language:"lit"
~person:"Driffield, Nigel L."
~person:"Munjal, Surender"
~person:"Valette-Florence, Pierre"
~source:"econis"
~subject:"Beziehungsmarketing"
~type_genre:"Amtliche Publikation"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Statistik"
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Beziehungsmarketing
Consumer behaviour
15
Konsumentenverhalten
15
Brand management
10
Luxury goods
10
Luxusgüter
10
Markenführung
10
Auslandsinvestition
8
Brand image
8
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Brand loyalty
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Comparison
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FDI
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Globalisierung
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Driffield, Nigel L.
Munjal, Surender
Valette-Florence, Pierre
Ko, Eunju
8
Balaji, M. S.
7
Kim, Kyung Hoon
7
Roy, Sanjit
6
McLean, Graeme J.
5
Veloutsou, Cleopatra
5
Agnihotri, Raj
4
Akter, Shahriar
4
Babin, Barry J.
4
Chebat, Jean-Charles
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Gupta, Suraksha
4
Gustafsson, Anders
4
Mandler, Timo
4
Noble, Stephanie M.
4
Sharma, Piyush
4
Wünderlich, Nancy V.
4
Aiello, Gaetano
3
Andreini, Daniela
3
Bartikowski, Boris
3
Black, Iain
3
Cavusgil, Erin
3
Chang, Woojung
3
Diamantopoulos, Adamantios
3
Filieri, Raffaele
3
Garrett, Tony C.
3
Gupta, Shivam
3
Harrigan, Paul
3
Johnson, Lester W.
3
Kukar-Kinney, Monika
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Leischnig, Alexander
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Lervik-Olsen, Line
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Mattila, Anna S.
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Naudé, Peter
3
Oghazi, Pejvak
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Osei-Frimpong, Kofi
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Pedeliento, Giuseppe
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Prentice, Catherine
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Raddats, Chris
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Rapp, Adam
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Journal of business research : JBR
Journal of economic geography
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ECONIS (ZBW)
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1
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
2
Turning non-financial performance measurements into financial performance : the usefulness of front-office staff incentive systems in hotels
Bénet, Nathalie
;
Deville, Aude
;
Raïes, Karine
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 317-327
Persistent link: https://www.econbiz.de/10013168293
Saved in:
3
Brand passion : antecedents and consequences
Albert, Noel
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 904-909
Persistent link: https://www.econbiz.de/10009756861
Saved in:
4
When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
Saved in:
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