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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economic geography"
~language:"bul"
~language:"eng"
~language:"ita"
~language:"lit"
~person:"Driffield, Nigel L."
~person:"Munjal, Surender"
~person:"Valette-Florence, Pierre"
~source:"econis"
~subject:"Rarity"
~type_genre:"Amtliche Publikation"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Statistik"
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Journal of business research : JBR
Journal of economic geography
The journal of brand management : an international journal
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ECONIS (ZBW)
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Which consumers believe luxury must be expensive and why? : a cross-cultural comparison of motivations
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
132
(
2021
),
pp. 301-313
Persistent link: https://www.econbiz.de/10012581682
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The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
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