Which consumers believe luxury must be expensive and why? : a cross-cultural comparison of motivations
Jean-Noël Kapferer, Pierre Valette-Florence
| Year of publication: |
2021
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|---|---|
| Authors: | Kapferer, Jean-Noël ; Valette-Florence, Pierre |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 132.2021, p. 301-313
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| Subject: | Conspicuous | Exclusivity | Luxury | Premium | Price | Rarity | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.04.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581682