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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economics & management strategy : JEMS"
~isPartOf:"Journal of international marketing"
~person:"Totzek, Dirk"
~subject:"Preismanagement"
~subject:"Share price"
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Preismanagement
Share price
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Behavioral pricing
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Totzek, Dirk
Hinterhuber, Andreas
3
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Kowalkowski, Christian
3
Kukar-Kinney, Monika
3
Roggeveen, Anne L.
3
Roy, Rajat
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Ma, Ching-to Albert
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Martín Herrán, Guiomar
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Journal of business research : JBR
Journal of economics & management strategy : JEMS
Journal of international marketing
Industrial marketing management : the international journal for industrial and high-tech firms
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Harvard-Business-Manager : das Wissen der Besten
1
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
Saved in:
2
Organizing and implementing export pricing : performance effects and moderating factors
Hofer, Katharina
;
Niehoff-Hoeckner, Lisa Maria
;
Totzek, Dirk
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10011999583
Saved in:
3
How price complexity takes its toll : the neglected role of a simplicity bias and fairness in price evaluations
Homburg, Christian
;
Totzek, Dirk
;
Krämer, Melanie
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509
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