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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of electronic commerce research : JECR"
~source:"econis"
~subject:"Markenimage"
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Markenimage
Social Web
517
Social web
517
Consumer behaviour
375
Konsumentenverhalten
375
Internet marketing
242
Online-Marketing
242
Welt
210
World
210
Brand management
137
Markenführung
137
Social media
135
Relationship marketing
120
Beziehungsmarketing
119
Viral marketing
113
Virales Marketing
113
Online retailing
102
Online-Handel
102
Innovation
92
Brand image
91
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80
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66
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65
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Innovation management
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57
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56
Globalization
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Customer integration
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Developing countries
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Foroudi, Pantea
3
Merchant, Altaf
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Augusto, Mário Gomes
2
Black, Iain
2
Foroudi, Mohammad Mahdi
2
Grohs, Reinhard
2
Pantano, Eleonora
2
Reijmersdal, Eva A. van
2
Reisinger, Heribert
2
Rose, Gregory
2
Spielmann, Nathalie
2
Torres, Pedro M.
2
Veloutsou, Cleopatra
2
Wang, Shuman
2
Wang, Yonggui
2
Abosag, Ibrahim
1
Ageeva, Elena
1
Aiello, Gaetano
1
Akarsu, Tugra Nazlil
1
Aloini, Davide
1
Ameen, Nisreen
1
André, Ana Raquel
1
Arruda, Carolina
1
Astakhova, Marina
1
Audrezet, Alice
1
Azar, Salim L.
1
Baalbaki, Sally
1
Baker, Thomas L.
1
Bala, Pradip Kumar
1
Balabanis, George
1
Baldus, Brian J.
1
Barnier, Virginie de
1
Barreda, Albert A.
1
Bartikowski, Boris
1
Beal, Brent D.
1
Bean, Jonathan
1
Belei, Nina
1
Berlo, Zeph M. C. van
1
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Journal of business research : JBR
Journal of electronic commerce research : JECR
The journal of brand management : an international journal
49
The journal of product & brand management
47
Journal of retailing and consumer services
42
International journal of internet marketing and advertising : IJIMA
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Tourism management : research, policies, practice
19
Journal of promotion management : innovations in planning and applied research
18
Journal of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of travel and tourism marketing
14
Tourism management perspectives : TMP
14
Asia Pacific journal of marketing and logistics
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Marketing intelligence & planning
13
Psychology & marketing
12
Cogent business & management
11
International journal of advertising : the review of marketing communications
11
International journal of sport management and marketing : IJSMM
11
Journal of strategic marketing
10
International journal of advertising : the quarterly review of marketing communications
9
Journal of internet commerce
9
Journal of marketing management : MM
9
Journal of promotion management : JPM
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
European Sport management quarterly : ESMQ
8
European journal of marketing : EJM
8
International journal of hospitality management
8
Journal of fashion marketing and management
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Technological forecasting & social change : an international journal
8
Business horizons
7
Journal of international marketing
7
Journal of marketing
7
Tourism analysis : an interdisciplinary tourism & hospitality journal
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
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ECONIS (ZBW)
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91
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1
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
2
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
3
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
4
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
5
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
6
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
7
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
8
Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele
;
Vannucci, Virginia
;
Aiello, Gaetano
- In:
Journal of business research : JBR
119
(
2020
),
pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
Saved in:
9
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
10
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
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