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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Brand management"
~subject:"Consumer behaviour"
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Search: subject_exact:"Virtuelle Community"
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Brand management
Consumer behaviour
Social Web
487
Social web
487
Konsumentenverhalten
241
Internet marketing
202
Online-Marketing
202
Social media
132
Markenführung
115
Beziehungsmarketing
101
Relationship marketing
101
Viral marketing
98
Virales Marketing
98
Brand image
69
Markenimage
69
Social network
57
Soziales Netzwerk
57
Customer integration
51
Kundenintegration
51
Online retailing
48
Online-Handel
48
Brand
39
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35
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35
Markenartikel
34
Fashion
30
Mode
30
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27
Soziale Beziehungen
27
Digitalisierung
26
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26
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26
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26
Digital platform
25
Digitale Plattform
25
Betriebliche Wertschöpfung
24
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276
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Filieri, Raffaele
9
Flavián Blanco, Carlos
6
Casaló, Luis V.
5
Veloutsou, Cleopatra
5
Ibáñez-Sánchez, Sergio
4
Ko, Eunju
4
Seo, Yuri
4
Black, Iain
3
Choi, Jeonghye
3
Hajli, Nick
3
Harrigan, Paul
3
Jayawardhena, Chanaka
3
Kim, Jikyung
3
Lin, Zhibin
3
Ranaweera, Chatura
3
Richard, Marie-Odile
3
Rita, Paulo
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Aiello, Gaetano
2
Audrezet, Alice
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Belanche, Daniel
2
Belei, Nina
2
Belk, Russell W.
2
Cao, Dongmei
2
Chang, Sue Ryung
2
Chen, Jie
2
Chen, Qimei
2
Dessart, Laurence
2
Dwivedi, Yogesh Kumar
2
Elayan, Suzanne
2
Foroudi, Pantea
2
Gorton, Matthew
2
Horváth, Csilla
2
Kang, Ju-Young M.
2
Kim, Hye-yŏng
2
Kim, Jiyoung
2
Kim, Juran
2
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Journal of business research : JBR
Journal of fashion marketing and management
Journal of retailing and consumer services
173
International journal of internet marketing and advertising : IJIMA
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Technological forecasting & social change : an international journal
64
The journal of product & brand management
64
The journal of brand management : an international journal
58
Journal of promotion management : innovations in planning and applied research
55
Journal of marketing communications
54
International journal of advertising : the review of marketing communications
51
Journal of internet commerce
48
Psychology & marketing
45
International journal of consumer studies
41
International journal of electronic marketing and retailing : IJEMR
41
Journal of marketing management : MM
41
Tourism management : research, policies, practice
40
Journal of electronic commerce research : JECR
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of management information systems : JMIS
37
Cogent business & management
36
Journal of marketing
36
Information systems research : ISR
34
International journal of technology marketing : IJTMkt
31
Marketing intelligence & planning
31
Asia Pacific journal of marketing and logistics
30
Electronic commerce research
30
Young consumers : insight and ideas for responsible marketers
30
International journal of hospitality management
29
Business horizons
28
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Journal of the Academy of Marketing Science
27
International journal of contemporary hospitality management
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
International journal of business information systems : IJBIS
25
Journal of strategic marketing
25
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ECONIS (ZBW)
276
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1
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276
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1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
3
Human versus virtual influences, a comparative study
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547919
Saved in:
4
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
5
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
6
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
7
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
8
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
9
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
10
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
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