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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of international financial markets, institutions & money"
~subject:"Consumer behaviour"
~subject:"Finanzkrise"
~subject:"Multinationales Unternehmen"
~subject:"Wirkungsanalyse"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
~type_genre:"Handbuch"
~type_genre:"Statistik"
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Consumer behaviour
Finanzkrise
Multinationales Unternehmen
Wirkungsanalyse
Konsumentenverhalten
1,974
Innovation
847
Firm performance
730
Unternehmenserfolg
730
Relationship marketing
647
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645
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602
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602
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568
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Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Sharma, Piyush
12
Filieri, Raffaele
11
Richard, Marie-Odile
11
Septianto, Felix
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Seo, Yuri
10
Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Mattila, Anna S.
8
Merchant, Altaf
8
Paul, Justin
8
Pereira, Vijay
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Ciravegna, Luciano
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Oghazi, Pejvak
7
Roy, Rajat
7
Roy, Sanjit
7
Wagner, Udo
7
Aiello, Gaetano
6
Balabanis, George
6
Behl, Abhishek
6
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Journal of international financial markets, institutions & money
Working paper / National Bureau of Economic Research, Inc.
2,785
Journal of retailing and consumer services
1,942
Discussion paper series / IZA
1,657
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1,291
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1,256
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IMF working papers
921
International journal of hospitality management
783
International journal of consumer studies
767
Discussion papers / CEPR
723
Applied economics
712
International business review : the official journal of the European International Business Academy
684
Discussion paper
668
NBER working paper series
662
Psychology & marketing
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Economic modelling
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Journal of banking & finance
595
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Finance research letters
578
Applied economics letters
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
574
Policy research working paper : WPS
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Economics letters
503
Journal of world business : JWB
493
Energy economics
488
Journal of business ethics : JOBE
471
Journal of international money and finance
466
Working paper series / European Central Bank
459
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
452
Technological forecasting & social change : an international journal
438
Management science : journal of the Institute for Operations Research and the Management Sciences
424
Management international review : mir ; journal of international business
413
The American economic review
410
Journal of financial stability
401
Working paper series
398
The journal of product & brand management
397
Asia Pacific journal of marketing and logistics
395
Tourism management : research, policies, practice
379
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
378
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ECONIS (ZBW)
2,623
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1
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
Adaptive strength : unveiling a multilevel dynamic process model for organizational resilience
Napier, Elizabeth
;
Liu, Steven Y. H.
;
Liu, Jingting
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014541933
Saved in:
3
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
4
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
5
Asian stock market volatility and economic policy uncertainty : the role of world and regional leaders
Keddad, Benjamin
- In:
Journal of international financial markets, …
91
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014494752
Saved in:
6
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
7
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
8
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
9
Big business returns on B Corp? : growing with green & lean as any label is a good label
Valdimar Sigurdsson
;
Larsen, Nils Magne
;
Folwarczny, Michał
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535964
Saved in:
10
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
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