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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing intelligence & planning"
~person:"Gupta, Suraksha"
~source:"econis"
~subject:"Luxusgüter"
~subject:"Marketingmanagement"
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Gupta, Suraksha
Ko, Eunju
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Journal of business research : JBR
Journal of marketing
Marketing intelligence & planning
Corporate reputation review : an international journal
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ECONIS (ZBW)
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The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
2
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
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