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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Customer integration"
~subject:"Luxusgüter"
~subject:"Marketingmanagement"
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Search: subject:"Markenführung"
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Subject
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Customer integration
Luxusgüter
Marketingmanagement
Brand management
760
Markenführung
760
Consumer behaviour
504
Konsumentenverhalten
504
Brand image
441
Markenimage
441
Brand
302
Markenartikel
295
Relationship marketing
214
Beziehungsmarketing
213
B-to-B-Marketing
143
Business-to-business marketing
143
Social Web
139
Social web
139
Internet marketing
114
Online-Marketing
114
Lieferantenmanagement
97
Supplier relationship management
97
Luxury goods
81
Marketing management
73
Advertising effects
65
Werbewirkung
65
Kundenintegration
46
Social media
46
Brand equity
45
Advertising
39
Branding
38
Customer satisfaction
38
Kundenzufriedenheit
38
Personality psychology
38
Persönlichkeitspsychologie
38
Corporate reputation
37
Firmenimage
37
Emotion
34
Brand loyalty
33
Werbung
33
China
32
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Undetermined
152
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Article
184
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184
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184
Collection of articles of several authors
3
Sammelwerk
3
Conference paper
2
Konferenzbeitrag
2
Mehrbändiges Werk
2
Multi-volume publication
2
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1
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English
184
Author
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Ko, Eunju
9
Merrilees, Bill
5
Phau, Ian
5
Seo, Yuri
4
Shukla, Paurav
4
Valette-Florence, Pierre
4
Aiello, Gaetano
3
Filieri, Raffaele
3
Pantano, Eleonora
3
Balmer, John M.T.
2
Baumgarth, Carsten
2
Bazi, Saleh
2
Black, Iain
2
Borah, Sourav Bikash
2
Buil, Isabel
2
De Chernatony, Leslie
2
Dion, Delphine
2
Foroudi, Pantea
2
Gorton, Matthew
2
Grewal, Rajdeep
2
Gupta, Suraksha
2
Hajli, Nick
2
Harrigan, Paul
2
He, Jiaxun
2
Hemonnet-Goujot, Aurélie
2
Jevons, Colin
2
Jung, Jaesuk
2
Kastanakis, Minas
2
Khalifa, Dina
2
Kim, Juran
2
Kim, Sang Jin
2
Lim, Weng Marc
2
Lloyd, Stephen
2
Melewar, T. C.
2
Mora Cortez, Roberto
2
Paul, Justin
2
Podnar, Klement
2
Richard, Marie-Odile
2
Rokka, Joonas
2
Septianto, Felix
2
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Published in...
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Journal of business research : JBR
Journal of marketing
Marketing intelligence & planning
The journal of brand management : an international journal
111
Industrial marketing management : the international journal for industrial and high-tech firms
108
The journal of product & brand management
69
The journal of business & industrial marketing
60
Journal of retailing and consumer services
56
Journal of fashion marketing and management
37
SpringerLink / Bücher
37
Journal of strategic marketing
27
Journal of business-to-business marketing
26
European journal of marketing : EJM
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
Journal of marketing communications
24
Journal of marketing management : MM
23
Springer eBook Collection
20
Asia Pacific journal of marketing and logistics
17
International journal of hospitality management
17
Journal of global fashion marketing : JGfM
17
Journal of the Academy of Marketing Science
17
International journal of advertising : the review of marketing communications
16
International journal of retail & distribution management
16
International marketing review
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Cogent business & management
13
Gabler Edition Wissenschaft
13
Journal of promotion management : innovations in planning and applied research
13
Business horizons
12
The IUP journal of brand management : IJBRM
12
International journal of contemporary hospitality management
11
Journal of promotion management : JPM
11
Journal of retailing
11
Qualitative market research : an international journal
11
The journal of services marketing
11
International journal of consumer studies
10
International journal of internet marketing and advertising : IJIMA
10
Journal of global marketing
10
Journal of international consumer marketing
10
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ECONIS (ZBW)
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1
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
2
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
3
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
4
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
5
Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions
Suh, Taewon
;
Moradi, Masoud
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434840
Saved in:
6
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
7
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
8
Sustainable strategies in the luxury business to increase efficiency in reducing carbon footprint
López, Belén
;
Rangel-Pérez, Celia
;
Fernández, Manuel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014229568
Saved in:
9
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
10
Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya
;
Xue, Melanie Tao
;
Chawdhary, Rahul
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
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