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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~person:"Assaf, A. Georges"
~person:"Campbell, Colin L."
~subject:"Einzelhandel"
~subject:"Sales promotion"
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Einzelhandel
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Assaf, A. Georges
Campbell, Colin L.
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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
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2
Let's make a "deal" : how deal collectives coproduce unintended value from sales promotions
Campbell, Colin L.
;
Schau, Hope Jensen
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 43-60
Persistent link: https://www.econbiz.de/10012176260
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