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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~person:"Casakin, Hernan"
~subject:"Sales promotion"
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Cultural metaphors : enhancing consumer pleasure in ethnic servicescapes
Elliot, Esi A.
;
Cherian, Joseph A.
;
Casakin, Hernan
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1004-1012
Persistent link: https://www.econbiz.de/10009755377
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