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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~subject:"Einzelhandel"
~subject:"Gesundheitsvorsorge"
~subject:"Marketingmanagement"
~subject:"Sales promotion"
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Einzelhandel
Gesundheitsvorsorge
Marketingmanagement
Sales promotion
Verkaufsförderung
83
Consumer behaviour
53
Konsumentenverhalten
53
Preismanagement
25
Pricing strategy
25
Preventive care
19
Low-cost strategy
18
Niedrigpreisstrategie
18
Marketing management
13
USA
13
United States
13
Advertising effects
12
Retail trade
12
Werbewirkung
12
Theorie
9
Theory
9
Advertising
8
Außenwirtschaftsförderung
8
Beziehungsmarketing
8
Brand management
8
Markenführung
8
Relationship marketing
8
Trade promotion
8
Ladengestaltung
7
Salespeople
7
Store design
7
Verkaufspersonal
7
Werbung
7
Bibliometrics
6
Bibliometrie
6
Eating habit
6
Emotion
6
Ernährungsverhalten
6
Health
6
Internet marketing
6
Online-Marketing
6
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106
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108
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108
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English
108
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Alavi, Sascha
2
Brockman, Beverly K.
2
Brockman, Christopher M.
2
Epstein, Leonardo D.
2
Gabriel, Patrick
2
Gallopel-Morvan, Karine
2
Goodstein, Ronald Charles
2
Hardesty, David M.
2
Kidwell, Blair
2
Le Gall-Ely, Marine
2
Malshe, Avinash
2
Pereira, Vijay
2
Raghubir, Priya
2
Rieunier, Sophie
2
Taylor, Valerie A.
2
Tsiros, Michael
2
Urien, Bertrand
2
Adair, Carol E.
1
Adeola, Ogechi
1
Agarwal, Manoj Kumar
1
Al-Habib, Mohammed
1
Allan, David
1
Andreasen, Alan R.
1
Arora, Neeraj
1
Ashill, Nicholas J.
1
Aspara, Jaakko
1
Assaf, A. Georges
1
Attari, Amin
1
Aydinli, Aylin
1
Babakus, Emin
1
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1
Barnier, Virginie De
1
Barone, Michael J.
1
Baskin, Ernest
1
Basu, Rituparna
1
Bearden, William O.
1
Beatty, Susan
1
Behl, Abhishek
1
Bertini, Marco
1
Bhowmick, Sandeep
1
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Journal of business research : JBR
Journal of marketing
Working paper / National Bureau of Economic Research, Inc.
143
NBER working paper series
139
NBER Working Paper
121
Discussion paper series / IZA
105
Journal of health economics
94
Journal of retailing and consumer services
68
IZA Discussion Paper
55
Health economics
54
The European journal of health economics : HEPAC ; health economics in prevention and care
52
Journal of retailing
50
Journal of promotion management : JPM
46
Journal of marketing research : JMR
43
Health marketing quarterly
38
Policy research working paper : WPS
37
Management science : journal of the Institute for Operations Research and the Management Sciences
36
Health economics review
34
European journal of operational research : EJOR
30
CESifo working papers
29
EU Country Cancer Profiles
29
Health care management science
29
World Bank Policy Research Working Paper
28
World Bank E-Library Archive
27
Applied economics
25
SpringerLink / Bücher
25
Working paper
25
Marketing letters : a journal of research in marketing
24
Journal of economic behavior & organization : JEBO
22
The American economic review
22
Journal of consumer behaviour : an international research review
21
Psychology & marketing
21
American economic journal : a journal of the American Economic Association
20
Journal of promotion management : innovations in planning and applied research
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of development economics
18
The European journal of health economics
18
Journal of marketing communications
17
Journal of the Academy of Marketing Science
17
Disease control priorities
16
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ECONIS (ZBW)
108
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51
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108
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51
Not all repeat customers are the same : designing effective cross-selling
promotion
on the basis of attitudinal loyalty and habit
Liu-Thompkins, Yuping
;
Tam, Leona
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 21-36
Persistent link: https://www.econbiz.de/10009793112
Saved in:
52
To influence or not to influence : external reference price strategies in pay-what-you-want pricing
Johnson, Jennifer Wiggins
;
Cui, Annie Peng
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 275-281
Persistent link: https://www.econbiz.de/10009715012
Saved in:
53
An investigation of the effectiveness of uncertainty in marketing promotions involving free gifts
Laran, Juliano
;
Tsiros, Michael
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 112-123
Persistent link: https://www.econbiz.de/10009717165
Saved in:
54
The influence of disorganized shelf displays and limited product quantity on consumer purchase
Castro, Iana A.
;
Morales, Andrea C.
;
Nowlis, Stephen M.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 118-133
Persistent link: https://www.econbiz.de/10009782060
Saved in:
55
Consumer evaluations of sale prices : role of the subtraction principle
Biswas, Abhijit
;
Bhowmick, Sandeep
;
Guha, Abhijit
; …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 49-66
Persistent link: https://www.econbiz.de/10009782082
Saved in:
56
Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel
;
De Chernatony, Leslie
;
Martínez, Eva
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
Saved in:
57
The effects of visual rejuvenation through brand logos
Müller, Brigitte
;
Kocher, Bruno
;
Crettaz, Antoine
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 82-88
Persistent link: https://www.econbiz.de/10009720385
Saved in:
58
Radio advertising : blip commercials
Allan, David
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 880-881
Persistent link: https://www.econbiz.de/10009552409
Saved in:
59
Print advertising : celebrity presenters
Rossiter, John R.
;
Smidts, Ale
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 874-879
Persistent link: https://www.econbiz.de/10009552414
Saved in:
60
Print advertising : vivid content
Fennis, Bob Michaël
;
Das, Enny
;
Fransen, Marieke L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 861-864
Persistent link: https://www.econbiz.de/10009552427
Saved in:
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