An investigation of the effectiveness of uncertainty in marketing promotions involving free gifts
Year of publication: |
2013
|
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Authors: | Laran, Juliano ; Tsiros, Michael |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 77.2013, 2, p. 112-123
|
Subject: | Verkaufsförderung | Sales promotion | Werbemittel | Promotional materials | Kaufmotiv | Consumer motivation | Entscheidung unter Unsicherheit | Decision under uncertainty | Emotion | Kognition | Cognition |
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