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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~subject:"Sales promotion"
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Search: subject:"Promotion"
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Sales promotion
Verkaufsförderung
83
Consumer behaviour
57
Konsumentenverhalten
57
Preismanagement
26
Pricing strategy
26
Gesundheitsvorsorge
22
Preventive care
22
Low-cost strategy
19
Niedrigpreisstrategie
19
Marketing management
13
Marketingmanagement
13
USA
13
United States
13
Advertising effects
12
Einzelhandel
12
Retail trade
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Werbewirkung
12
Theorie
10
Theory
10
Advertising
8
Außenwirtschaftsförderung
8
Beziehungsmarketing
8
Brand management
8
Markenführung
8
Relationship marketing
8
Trade promotion
8
Emotion
7
Health
7
Ladengestaltung
7
Rabatt
7
Rebate
7
Salespeople
7
Store design
7
Verkaufspersonal
7
Werbung
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Bibliometrics
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Bibliometrie
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Alavi, Sascha
2
Epstein, Leonardo D.
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Goodstein, Ronald Charles
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Hardesty, David M.
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Malshe, Avinash
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Raghubir, Priya
2
Tsiros, Michael
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Al-Habib, Mohammed
1
Allan, David
1
Arora, Neeraj
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Aspara, Jaakko
1
Assaf, A. Georges
1
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1
Aydinli, Aylin
1
Babakus, Emin
1
Barajas, Angel
1
Barnier, Virginie De
1
Barone, Michael J.
1
Baskin, Ernest
1
Basu, Rituparna
1
Bearden, William O.
1
Beatty, Susan
1
Behl, Abhishek
1
Bertini, Marco
1
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1
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1
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1
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1
Casakin, Hernan
1
Castro, Iana A.
1
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1
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Journal of business research : JBR
Journal of marketing
Journal of retailing and consumer services
63
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Marketing letters : a journal of research in marketing
21
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Gabler Edition Wissenschaft
6
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ECONIS (ZBW)
83
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71
The effect of mixed versus blocked sequencing of
promotion
and prevention features on brand evaluation : the moderating role of regulatory focus
Chatterjee, Subimal
;
Malshe, Ashwin Vinod
;
Heath, Timothy B.
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1290-1294
Persistent link: https://www.econbiz.de/10008747496
Saved in:
72
Does exclusivity always pay off? : exclusive price promotions and consumer response
Barone, Michael J.
;
Roy, Tirthankar
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 121-132
Persistent link: https://www.econbiz.de/10003995127
Saved in:
73
How is marketers' credibility construed within the sales-marketing interface?
Malshe, Avinash
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10003909480
Saved in:
74
Perceived benefits of loyalty programs : scale development and implications for relational strategies
Mimouni Chaabane, Aïda
;
Volle, Pierre
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 32-37
Persistent link: https://www.econbiz.de/10003909520
Saved in:
75
Managing distributors' changing motivations over the course of a joint sales program
Gu, Flora Fang
;
Kim, Namwoon
;
Tse, David K.
;
Wang, Danny T.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 32-47
Persistent link: https://www.econbiz.de/10009237715
Saved in:
76
Avatars as salespeople : communication style, trust, and intentions
Keeling, Kathleen
;
McGoldrick, Peter
;
Beatty, Susan
- In:
Journal of business research : JBR
63
(
2010
)
8
,
pp. 793-800
Persistent link: https://www.econbiz.de/10009238397
Saved in:
77
Motivating salespeople to sell new products : the relative influence of attitudes, subjective norms, and self-efficacy
Fu, Frank Q.
;
Richards, Keith A.
;
Hughes, Douglas E.
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10008702743
Saved in:
78
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
Saved in:
79
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
Saved in:
80
The effect of web interface features on consumer online purchase intentions
Hausman, Angela V.
;
Siekpe, Jeffrey Sam
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10003915790
Saved in:
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