Does exclusivity always pay off? : exclusive price promotions and consumer response
Michael J. Barone and Tirthankar Roy
| Year of publication: |
2010
|
|---|---|
| Authors: | Barone, Michael J. ; Roy, Tirthankar |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 74.2010, 2, p. 121-132
|
| Subject: | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003995127