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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Search: subject:"Internet"
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Brand
Consumer behaviour
675
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675
Social Web
620
Social web
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Internet marketing
488
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488
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270
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270
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201
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192
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Dwivedi, Yogesh Kumar
3
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3
Rita, Paulo
3
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3
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2
Chen, Qimei
2
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2
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2
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Journal of business research : JBR
Journal of marketing communications
Psychology & marketing
The journal of product & brand management
37
The journal of brand management : an international journal
34
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
International journal of internet marketing and advertising : IJIMA
12
Marketing intelligence & planning
11
International journal of advertising : the quarterly review of marketing communications
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International journal of advertising : the review of marketing communications
8
Journal of advertising research
8
Journal of promotion management : innovations in planning and applied research
8
Business horizons
7
International journal of electronic marketing and retailing : IJEMR
7
Journal of marketing
7
Technological forecasting & social change : an international journal
7
European journal of marketing
6
Journal of internet commerce
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of strategic marketing
6
International journal of hospitality management
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of promotion management : JPM
5
Tourism management : research, policies, practice
5
Asia Pacific journal of marketing and logistics
4
Electronic commerce research
4
European journal of marketing : EJM
4
Global business review
4
Journal of consumer marketing
4
Journal of global marketing
4
Journal of marketing theory and practice : JMTP
4
Journal of service management
4
Transportation research / E : an international journal
4
Cogent business & management
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of market research
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ECONIS (ZBW)
69
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1
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69
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date (oldest first)
1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
3
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
4
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
5
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
6
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
7
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
8
Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna
;
Olya, Hossein
;
Taheri, Babak
- In:
Journal of business research : JBR
125
(
2021
),
pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
Saved in:
9
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
10
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
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