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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Brand management"
~subject:"Marketing management"
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Search: subject:"Markenführung"
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Brand management
Marketing management
Markenführung
768
Consumer behaviour
527
Konsumentenverhalten
527
Brand image
447
Markenimage
447
Brand
302
Markenartikel
294
Relationship marketing
189
Beziehungsmarketing
188
Social Web
140
Social web
140
Internet marketing
117
Online-Marketing
117
B-to-B-Marketing
106
Business-to-business marketing
106
Advertising effects
93
Werbewirkung
93
Lieferantenmanagement
84
Supplier relationship management
84
Luxury goods
83
Luxusgüter
83
Marketingmanagement
75
Advertising
60
Werbung
53
Social media
45
Branding
43
Customer integration
43
Kundenintegration
43
Personality psychology
43
Persönlichkeitspsychologie
43
Brand equity
42
Emotion
39
Customer satisfaction
33
Kundenzufriedenheit
33
Corporate reputation
32
Firmenimage
32
Viral marketing
31
Virales Marketing
31
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771
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775
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775
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6
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2
Multi-volume publication
2
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1
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1
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776
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Melewar, T. C.
12
Gupta, Suraksha
11
Ko, Eunju
11
Veloutsou, Cleopatra
10
Foroudi, Pantea
9
Valette-Florence, Pierre
9
Merrilees, Bill
8
De Chernatony, Leslie
7
Diamantopoulos, Adamantios
7
Dennis, Charles
6
Filieri, Raffaele
6
Merchant, Altaf
6
Buil, Isabel
5
Christodoulides, George
5
Kim, Kyung Hoon
5
Kitchen, Philip J.
5
Michel, Géraldine
5
Phau, Ian
5
Roper, Stuart
5
Roy, Sanjit
5
Sharifah Faridah Syed Alwi
5
Spielmann, Nathalie
5
Teng, Lefa
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Andreini, Daniela
4
Balmer, John M.T.
4
Bang, Nguyen
4
Bartikowski, Boris
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Mandler, Timo
4
Motoki, Kosuke
4
Mrad, Mona
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Rita, Paulo
4
Rose, Gregory
4
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Published in...
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Journal of business research : JBR
Journal of marketing communications
Qualitative market research : an international journal
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
262
Industrial marketing management : the international journal for industrial and high-tech firms
182
European journal of marketing : EJM
126
Journal of strategic marketing
115
Psychology & marketing
112
Marketing intelligence & planning
107
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
88
Journal of marketing
84
The journal of business & industrial marketing
77
Springer eBook Collection
76
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
71
Innovatives Markenmanagement
68
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Tourism management : research, policies, practice
63
International marketing review
61
Cogent business & management
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Journal of marketing research : JMR
57
Journal of global marketing
56
Research
56
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
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ECONIS (ZBW)
776
Showing
1
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10
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776
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
There's a time and place : navigating omni-temporality in the place branding process
Reynolds, Laura
;
Peattie, Kenneth J.
;
Koenig-Lewis, Nicole
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014534720
Saved in:
3
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
4
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
5
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
6
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
7
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
8
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
9
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
10
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
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