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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~subject:"Advertising"
~subject:"Deutschland"
~type_genre:"Article in journal"
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Search: subject_exact:"Bildschirmspiel"
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Advertising
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Computerspiel
36
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36
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9
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1995-2010
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Antheunis, Marjolijn L.
1
Ashley, Christy
1
Behm-Morawitz, Elizabeth
1
Bellman, Steven
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1
Dwivedi, Yogesh Kumar
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Journal of business research : JBR
Journal of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
9
International journal of advertising : the review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Psychology & marketing
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of sport management : the official journal of the North American Society of Sport Management
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The journal of media economics
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Asia Pacific journal of marketing and logistics
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European journal of international management : EJIM
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European journal of marketing : EJM
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European journal of operational research : EJOR
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European research studies
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International journal of electronic business
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International journal of electronic marketing and retailing : IJEMR
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International journal of industrial organization
1
International journal of sports marketing & sponsorship
1
JMM : the international journal on media management
1
Journal of current issues and research in advertising : JCIRA
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of electronic commerce research : JECR
1
Journal of marketing management : MM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
2
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
3
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Saved in:
4
Examining the intersection of race and gender in video game advertising
Behm-Morawitz, Elizabeth
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011705477
Saved in:
5
Contextual advertising in games : impacts of game context on a player's memory and evaluation of brands in video games
Yoo, Seung-Chul
;
Eastin, Matthew S.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 614-631
Persistent link: https://www.econbiz.de/10011852904
Saved in:
6
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
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