Factors influencing purchase intent in virtual worlds : a review of the literature
Daniëlle N.M. Bleize and Marjolijn L. Antheunis
| Year of publication: |
2019
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|---|---|
| Authors: | Bleize, Daniëlle N. M. ; Antheunis, Marjolijn L. |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 25.2019, 4, p. 403-420
|
| Subject: | advertising | marketing | purchase intent | Second Life | Virtual worlds | Virtuelle Realität | Virtual reality | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Werbung | Advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2016.1278028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012203321