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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~subject:"Brand"
~subject:"Electronic Commerce"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Search: subject:"Internet"
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Subject
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Brand
Electronic Commerce
Consumer behaviour
569
Konsumentenverhalten
569
Social Web
535
Social web
535
Internet marketing
432
Online-Marketing
432
Online retailing
225
Online-Handel
225
Viral marketing
170
Virales Marketing
170
Beziehungsmarketing
169
Relationship marketing
169
Brand management
163
Markenführung
163
E-commerce
153
Social media
128
Advertising effects
120
Werbewirkung
120
Brand image
103
Markenimage
103
Advertising
87
Werbung
82
Customer integration
67
Kundenintegration
67
Social network
66
Soziales Netzwerk
66
Digital platform
64
Digitale Plattform
64
Marketing management
61
Marketingmanagement
61
Internet
60
Website
58
Sharing economy
57
Einzelhandel
56
Retail trade
56
Share Economy
56
Confidence
55
Digitalisierung
55
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Undetermined
172
Free
4
Type of publication
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Article
211
Type of publication (narrower categories)
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Article in journal
Case study
Aufsatz in Zeitschrift
211
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
Language
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English
211
Author
All
Dwivedi, Yogesh Kumar
4
Choi, Jeonghye
3
Guzman, Francisco
3
Hjort, Klas
3
Rita, Paulo
3
Augusto, Mário Gomes
2
Belhadi, Amine
2
Broekhuis, Manda
2
Chaparro-Peláez, Julián
2
Chen, Qimei
2
Choi, Tsan-Ming
2
Cowan, Kirsten
2
Cui, Geng
2
Fedoseeva, Svetlana
2
Geuens, Maggie
2
Ghosh, Tathagata
2
Gupta, Shivam
2
Hajli, Nick
2
Hellström, Daniel
2
Henderson, Geraldine Rosa
2
Huff, Lenard C.
2
Kamble, Sachin S.
2
Kim, Juran
2
Ko, Eunju
2
Kunz, Werner
2
Motley, Carol M.
2
Papatla, Purushottam
2
Parida, Vinit
2
Pascual-Miguel, Félix J.
2
Peng, Ling
2
Richard, Marie-Odile
2
Sreejesh, S.
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Torres, Pedro M.
2
Vakulenko, Yulia
2
Wang, Sijun
2
Wincent, Joakim
2
Abbas Mardani
1
Abdullahi, Hassana
1
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Published in...
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Journal of business research : JBR
Journal of marketing communications
Journal of retailing and consumer services
224
Electronic commerce research
180
Information systems and e-business management : ISeB
118
Journal of internet commerce
107
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
101
International journal of business information systems : IJBIS
100
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
100
Industrial marketing management : the international journal for industrial and high-tech firms
98
Information systems research : ISR
92
European journal of operational research : EJOR
91
International journal of e-business research : an official publication of the Information Resources Management Association
91
International journal of electronic business
91
International journal of production economics
89
Management science : journal of the Institute for Operations Research and the Management Sciences
87
International journal of electronic marketing and retailing : IJEMR
81
Technological forecasting & social change : an international journal
80
Electronic commerce research and applications
75
Electronic markets : the international journal on networked business
75
Journal of electronic commerce research : JECR
70
International journal of electronic commerce : IJEC
66
Transportation research / E : an international journal
65
Electronic markets : EM ; the international journal of electronic commerce and business media
62
Journal of management information systems : JMIS
62
International journal of internet marketing and advertising : IJIMA
60
International journal of production research
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
57
International journal of electronic customer relationship management : IJECRM
51
Telecommunications policy : the international journal of digital economy, data sciences and new media
51
European research studies
46
International journal of networking and virtual organisations : IJNVO
46
Journal of retailing
46
The journal of product & brand management
45
Journal of organizational computing and electronic commerce
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
International journal of industrial organization
41
Journal of open innovation : technology, market, and complexity
41
International journal of hospitality management
40
The journal of business & industrial marketing
40
The journal of brand management : an international journal
38
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ECONIS (ZBW)
211
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1
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10
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211
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1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
3
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
4
The implications of multi-sided platforms in managing digital business ecosystems
Suuronen, Sami
;
Ukko, Juhani
;
Saunila, Minna
;
Rantala, Tero
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549650
Saved in:
5
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
6
Enhancing trust in online grocery shopping through generative AI chatbots
Chakraborty, Debarun
;
Kar, Arpan Kumar
;
Patre, Smruti
; …
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014556450
Saved in:
7
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
8
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
9
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
10
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
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