Enhancing trust in online grocery shopping through generative AI chatbots
Year of publication: |
2024
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Authors: | Chakraborty, Debarun ; Kar, Arpan Kumar ; Patre, Smruti ; Gupta, Shivam |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 180.2024, Art.-No. 114737, p. 1-18
|
Subject: | Chatbots | Elaboration Likelihood Model | Generative Artificial Intelligence (AI) | Online Shopping | Status Quo Bias Theory | Trust | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Online-Handel | Online retailing | Künstliche Intelligenz | Artificial intelligence | Datenschutz | Data protection |
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