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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~person:"Anaya-Sánchez, Rafael"
~person:"Christodoulides, George"
~source:"econis"
~subject:"Brand equity"
~subject:"Marketing management"
~subject:"Marketingmanagement"
~subject:"celebrity congruence"
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Brand equity
Marketing management
Marketingmanagement
celebrity congruence
Brand management
8
Markenführung
8
Brand
5
Brand image
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenartikel
5
Markenimage
5
Fuzzy set qualitative comparative analysis
2
Fuzzy sets
2
Fuzzy-Set-Theorie
2
Influencer marketing
2
Betrayal
1
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
Brad happiness
1
Brand avoidance
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Brand engagement
1
Brand personality
1
Brand tribalism
1
Celebrity endorsement
1
Celebrity-Werbung
1
Co-word analysis
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Confidence
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Consumer-based brand equity
1
Consumers
1
Credibility
1
Culture
1
Event marketing
1
Event-Marketing
1
Glaubwürdigkeit
1
Ideal self-congruence
1
Inconspicousness
1
Literature review
1
Masstige consumption
1
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Anaya-Sánchez, Rafael
Christodoulides, George
Ko, Eunju
4
Guzman, Francisco
3
Martínez-López, Francisco J.
3
Mingione, Michela
3
Oliveira, Marta Olivia Rovedder de
3
Aiello, Gaetano
2
Anselmsson, Johan
2
Augusto, Mário Gomes
2
Balmer, John M.T.
2
Barrio-García, Salvador del
2
Baumgarth, Carsten
2
Gupta, Suraksha
2
Kim, Sang Jin
2
Lim, Weng Marc
2
Luce, Fernando Bins
2
Merrilees, Bill
2
Pitt, Leyland F.
2
Podnar, Klement
2
Rahman, Mahabubur
2
Rokka, Joonas
2
Silveira, Cleo Schmitt
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Tran, Trang P.
2
Abratt, Russell
1
Agbemabiese, George Cudjoe
1
Ahmad, Anees
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Akhtar, Pervaiz
1
Alalwan, Ali Abdallah
1
Alamanos, Eleftherios
1
Alcántara-Pilar, Juan Miguel
1
Algharabat, Raed
1
Andersen, Sophie Esmann
1
Andreassen, Tor W.
1
Anning-Dorson, Thomas
1
Armirotto, Vincent
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Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
The journal of product & brand management
2
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
Journal of Product & Brand Management
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ECONIS (ZBW)
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1
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
2
Influencer marketing : brand control, commercial orientation and post credibility
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1805-1831
Persistent link: https://www.econbiz.de/10012424277
Saved in:
3
Behind influencer marketing : key marketing decisions and their effects on followers' responses
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 579-607
Persistent link: https://www.econbiz.de/10012249167
Saved in:
4
Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
Saved in:
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