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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~person:"Black, Iain"
~person:"Ko, Eunju"
~source:"econis"
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Search: subject:"Markenführung"
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Brand management
14
Markenführung
14
Consumer behaviour
13
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Luxury goods
8
Luxusgüter
8
Beziehungsmarketing
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Black, Iain
Ko, Eunju
Melewar, T. C.
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Veloutsou, Cleopatra
11
Phau, Ian
10
Valette-Florence, Pierre
10
Gupta, Suraksha
9
Park, Jungkun
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Baumgarth, Carsten
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6
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6
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6
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6
Ekinci, Yuksel
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Khan, Imran
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Kumar, Vikas
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Loureiro, Sandra Maria Correia
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Merchant, Altaf
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Miles, Morgan P.
5
Mühlbacher, Hans
5
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Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
International journal of advertising : the review of marketing communications
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
European management journal
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Tourism sensemaking : strategies to give meaning to experience
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ECONIS (ZBW)
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1
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
2
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
3
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
4
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
5
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
6
Creating and managing participative brand communities : the roles members perform
Veloutsou, Cleopatra
;
Black, Iain
- In:
Journal of business research : JBR
117
(
2020
),
pp. 873-885
Persistent link: https://www.econbiz.de/10012288107
Saved in:
7
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
8
Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
70
(
2017
),
pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
Saved in:
9
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
10
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
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