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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Brand equity
Marketingmanagement
Brand management
1,125
Markenführung
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Consumer behaviour
803
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803
Brand image
637
Markenimage
637
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Ko, Eunju
4
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3
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Mingione, Michela
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Oliveira, Marta Olivia Rovedder de
3
Aiello, Gaetano
2
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2
Anselmsson, Johan
2
Augusto, Mário Gomes
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Balmer, John M.T.
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Barrio-García, Salvador del
2
Baumgarth, Carsten
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Christodoulides, George
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Kim, Sang Jin
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Lim, Weng Marc
2
Luce, Fernando Bins
2
Merrilees, Bill
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Pitt, Leyland F.
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Algharabat, Raed
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
91
The journal of brand management : an international journal
62
The journal of business & industrial marketing
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European journal of marketing : EJM
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Journal of marketing communications
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Journal of the Academy of Marketing Science
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Asia Pacific journal of marketing and logistics
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Journal of retailing
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International marketing review
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Journal of marketing
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The marketing review
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Cogent business & management
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International journal of advertising : the review of marketing communications
9
AMS review : official publication of the Academy of Marketing Science
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Journal of promotion management : innovations in planning and applied research
8
Tourism management : research, policies, practice
8
Business horizons
7
International journal of retail & distribution management
7
International review on public and non-profit marketing
7
Journal of global marketing
7
International journal of internet marketing and advertising : IJIMA
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
European management journal
5
European research studies
5
Global business review
5
International journal of contemporary hospitality management
5
International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
3
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
4
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
5
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
6
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
7
The virtuous circle between green product innovation and performance : the role of financial constraint and corporate brand
Rahman, Mahabubur
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468649
Saved in:
8
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
9
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
10
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
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