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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Marketingmanagement"
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Search: subject:"Markenführung"
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Marketingmanagement
Brand management
1,125
Markenführung
1,125
Consumer behaviour
803
Konsumentenverhalten
803
Brand image
637
Markenimage
637
Brand
467
Markenartikel
457
Relationship marketing
319
Beziehungsmarketing
318
Social Web
212
Social web
212
Internet marketing
165
Online-Marketing
165
B-to-B-Marketing
131
Business-to-business marketing
131
Luxury goods
114
Luxusgüter
114
Marketing management
104
Einzelhandel
102
Retail trade
102
Lieferantenmanagement
98
Supplier relationship management
98
Advertising effects
88
Werbewirkung
88
Customer satisfaction
76
Kundenzufriedenheit
76
Brand loyalty
67
Customer integration
64
Kundenintegration
64
Social media
64
Brand equity
54
Emotion
52
Personality psychology
52
Persönlichkeitspsychologie
52
Markentreue
51
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50
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50
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104
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Ko, Eunju
4
Martínez-López, Francisco J.
3
Mingione, Michela
3
Anaya-Sánchez, Rafael
2
Balmer, John M.T.
2
Baumgarth, Carsten
2
Gupta, Suraksha
2
Kim, Sang Jin
2
Lim, Weng Marc
2
Merrilees, Bill
2
Podnar, Klement
2
Abratt, Russell
1
Agbemabiese, George Cudjoe
1
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Akhtar, Pervaiz
1
Andersen, Sophie Esmann
1
Andreassen, Tor W.
1
Anning-Dorson, Thomas
1
Anselmsson, Johan
1
Arrigo, Elisa
1
Avraham, Eli
1
Baeza, Julia
1
Bang, Nguyen
1
Barnes, Stuart J.
1
Barnier, Virginie de
1
Barrio-García, Salvador del
1
Baumann, Chris
1
Baxter, Jessica
1
Benedettini, Ornella
1
Berry, Christopher
1
Bertolini, Alessandra
1
Bian, Dong
1
Bin, Liu
1
Bondesson, Niklas
1
Borah, Sourav Bikash
1
Boronczyk, Felix
1
Brem, Alexander
1
Breuer, Christoph
1
Brown, James
1
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Published in...
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Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
88
The journal of business & industrial marketing
49
The journal of brand management : an international journal
45
The journal of product & brand management
32
Journal of strategic marketing
24
Journal of business-to-business marketing
23
European journal of marketing : EJM
22
Journal of marketing communications
19
SpringerLink / Bücher
19
Journal of the Academy of Marketing Science
14
Gabler Edition Wissenschaft
12
Journal of marketing
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Springer eBook Collection
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Cogent business & management
9
International marketing review
9
Journal of promotion management : JPM
9
Journal of retailing
9
Asia Pacific journal of marketing and logistics
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
The marketing review
8
Business horizons
7
Journal of promotion management : innovations in planning and applied research
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Europäische Hochschulschriften / 5
6
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
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ECONIS (ZBW)
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
3
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
4
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
5
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
6
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
7
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
8
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
9
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
10
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
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