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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~subject:"Marketing management"
~subject:"Strategic management"
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Marketing management
Strategic management
Marketingmanagement
417
Marketing
89
Consumer behaviour
81
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81
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59
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59
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12
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8
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6
Reinecke, Sven
6
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5
Kim, Kyung Hoon
4
Sharma, Piyush
4
Sivakumar, K.
4
Zhou, Kevin Zheng
4
Heerde, Harald J. van
3
Kim, Sang Jin
3
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3
Lim, Weng Marc
3
St. Davčik, Nebojša
3
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3
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2
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2
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2
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2
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2
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2
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2
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Felix, Reto
2
Festa, Giuseppe
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2
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Journal of business research : JBR
Journal of marketing research : JMR
Lehrbuch
Industrial marketing management : the international journal for industrial and high-tech firms
245
Journal of strategic marketing
184
SpringerLink / Bücher
178
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
110
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107
Journal of marketing communications
104
Journal of marketing
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79
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
61
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60
Business horizons
50
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Springer eBook Collection / Business and Economics
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The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
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Psychology & marketing
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AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
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ECONIS (ZBW)
421
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31
Customer mindset metrics : a systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Story, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 353-362
Persistent link: https://www.econbiz.de/10013325614
Saved in:
32
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
33
Peer directors' effort, firm efficiency and performance of diversified firms : an efficacy-based view of governance
Arora, Punit
;
Gaur, Ajai S.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 593-608
Persistent link: https://www.econbiz.de/10013459923
Saved in:
34
Learning orientation and competitive advantage : a critical synthesis and future directions
Baker, William E.
;
Mukherjee, Debmalya
;
Perin, Marcelo …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 863-873
Persistent link: https://www.econbiz.de/10013185055
Saved in:
35
Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul
;
Nath, Prithwiraj
;
Ahammad, …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
Saved in:
36
Contextualizing deliberate learning from acquisitions : the role of organizational and target contexts
Strobl, Andreas
;
Bauer, Florian
;
Degischer, Daniel
- In:
Journal of business research : JBR
139
(
2022
),
pp. 194-207
Persistent link: https://www.econbiz.de/10013194169
Saved in:
37
I implement, they deliberate : the matching effects of point of view and mindset on consumer attitudes
Zhang, Jin
;
Xu, Xiaobing
;
Keh, Hean Tat
- In:
Journal of business research : JBR
139
(
2022
),
pp. 397-410
Persistent link: https://www.econbiz.de/10013194197
Saved in:
38
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
39
Why shape a market? : empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy
Stathakopoulos, Vlasis
;
Kottikas, Konstantinos G.
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1240-1254
Persistent link: https://www.econbiz.de/10013194470
Saved in:
40
Responsive and proactive market orientation in relation to SMEs' export venture performance : the mediating role of marketing capabilities
Bodlaj, Mateja
;
Čater, Barbara
- In:
Journal of business research : JBR
138
(
2022
),
pp. 256-265
Persistent link: https://www.econbiz.de/10013197809
Saved in:
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