Why shape a market? : empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy
Vlasis Stathakopoulos, Konstantinos G. Kottikas, Grigorios Painesis, Ioannis G. Theodorakis, Efthymia Kottika
| Year of publication: |
2022
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|---|---|
| Authors: | Stathakopoulos, Vlasis ; Kottikas, Konstantinos G. ; Painesis, Grigorios ; Theodorakis, Ioannis G. ; Kottika, Efthymia |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 139.2022, p. 1240-1254
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| Subject: | Market change | Market shaping | Market-driving strategy | Market-driving strategy outcomes | Mixed-methods methodology | Partial least squares structural equation modeling (PLS-SEM) | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.10.057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194470