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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"The journal of product & brand management"
~subject:"Brand"
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Brand
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Internet marketing
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Wallace, Elaine
4
Augusto, Mário Gomes
3
Torres, Pedro M.
3
Chen, Qimei
2
Guzman, Francisco
2
Kennedy, Eric
2
Kim, Hye-yŏng
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Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
The journal of product & brand management
The journal of brand management : an international journal
32
Journal of retailing and consumer services
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
International journal of internet marketing and advertising : IJIMA
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Psychology & marketing
9
Journal of promotion management : innovations in planning and applied research
8
Marketing intelligence & planning
8
Business horizons
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of strategic marketing
7
International journal of advertising : the review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of fashion marketing and management
6
Journal of marketing communications
6
Technological forecasting & social change : an international journal
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of internet commerce
5
Journal of marketing
5
SpringerLink / Bücher
5
Cross-cultural and critical perspectives on brands
4
European journal of marketing
4
European journal of marketing : EJM
4
Global business review
4
Journal of advertising research
4
Journal of global marketing
4
Journal of marketing theory and practice : JMTP
4
Journal of service management
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
Critical explorations
3
EBSCOhost eBook Collection
3
European Sport management quarterly : ESMQ
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of hospitality management
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
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ECONIS (ZBW)
83
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1
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10
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83
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date (oldest first)
1
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
2
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
3
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
4
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
5
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
6
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
7
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
8
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
9
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
10
Social media influencer (SMI) as a human brand : a need fulfillment perspective
Malik, Aaminah Zaman
;
Thapa, Sajani
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10013552950
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