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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Brand"
~subject:"Konsumentenverhalten"
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Brand
Konsumentenverhalten
Social Web
548
Social web
548
Consumer behaviour
414
Internet marketing
286
Online-Marketing
286
Welt
204
World
204
Brand management
160
Markenführung
160
Relationship marketing
134
Beziehungsmarketing
133
Social media
128
Viral marketing
120
Virales Marketing
120
Online retailing
100
Online-Handel
100
Brand image
99
Markenimage
99
Innovation
94
E-commerce
76
Electronic Commerce
76
Internet
74
Social network
66
Soziales Netzwerk
66
Virtual reality
64
Virtuelle Realität
64
Innovation management
61
Innovationsmanagement
60
Multinationales Unternehmen
60
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60
Website
57
Customer integration
55
Kundenintegration
55
Globalisierung
54
Globalization
54
Advertising effects
52
Developing countries
52
Entwicklungsländer
52
Werbewirkung
52
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424
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426
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5
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5
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426
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Laroche, Michel
13
Filieri, Raffaele
10
Cleveland, Mark
7
Bartikowski, Boris
6
Flavián Blanco, Carlos
6
Ko, Eunju
6
Richard, Marie-Odile
6
Casaló, Luis V.
5
Seo, Yuri
5
Veloutsou, Cleopatra
5
Ibáñez-Sánchez, Sergio
4
Jayawardhena, Chanaka
4
Black, Iain
3
Chen, Qimei
3
Choi, Jeonghye
3
Dennis, Charles
3
Harrigan, Paul
3
Kim, Hye-yŏng
3
Kim, Jikyung
3
Lennon, Sharron J.
3
Limbu, Yam B.
3
Lin, Zhibin
3
McLean, Graeme J.
3
Papadopoulos, Nicolas G.
3
Ranaweera, Chatura
3
Reijmersdal, Eva A. van
3
Septianto, Felix
3
Teng, Lefa
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Wu, Banggang
3
Aiello, Gaetano
2
Altobello, Suzanne A.
2
Audrezet, Alice
2
Augusto, Mário Gomes
2
Barhorst, Jennifer Brannon
2
Bazi, Saleh
2
Behl, Abhishek
2
Belanche, Daniel
2
Belei, Nina
2
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Published in...
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Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
275
International journal of internet marketing and advertising : IJIMA
120
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
107
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Technological forecasting & social change : an international journal
76
Journal of internet commerce
74
Psychology & marketing
68
The journal of product & brand management
66
International journal of electronic marketing and retailing : IJEMR
64
Tourism management : research, policies, practice
62
Journal of travel and tourism marketing
60
International journal of consumer studies
59
Journal of marketing communications
58
The journal of brand management : an international journal
58
Journal of promotion management : innovations in planning and applied research
55
International journal of hospitality management
52
International journal of advertising : the review of marketing communications
51
Electronic commerce research
50
International journal of business information systems : IJBIS
48
Information systems research : ISR
47
Cogent business & management
46
Journal of management information systems : JMIS
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
International journal of electronic commerce : IJEC
44
Journal of electronic commerce research : JECR
44
Journal of marketing management : MM
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
SpringerLink / Bücher
42
Asia Pacific journal of marketing and logistics
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
40
Marketing intelligence & planning
40
Journal of marketing
39
International journal of e-business research : an official publication of the Information Resources Management Association
38
Journal of fashion marketing and management
38
Journal of global marketing
38
Journal of sport management : the official journal of the North American Society of Sport Management
38
International journal of sports marketing & sponsorship
37
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Source
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ECONIS (ZBW)
426
Showing
1
-
10
of
426
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date (oldest first)
1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
Human versus virtual influences, a comparative study
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547919
Saved in:
3
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
4
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
5
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
6
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
7
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
8
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
9
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
10
Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
Saved in:
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