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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Brand"
~subject:"Werbewirkung"
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Brand
Werbewirkung
Social Web
548
Social web
548
Consumer behaviour
414
Konsumentenverhalten
414
Internet marketing
286
Online-Marketing
286
Welt
204
World
204
Brand management
160
Markenführung
160
Relationship marketing
134
Beziehungsmarketing
133
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128
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Milne, George R.
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Bigné Alcañiz, J. Enrique
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Chen, Qimei
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1
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1
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Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
International journal of advertising : the review of marketing communications
42
Journal of retailing and consumer services
42
International journal of internet marketing and advertising : IJIMA
37
The journal of product & brand management
36
The journal of brand management : an international journal
35
Journal of advertising research
32
Journal of promotion management : innovations in planning and applied research
31
International journal of advertising : the quarterly review of marketing communications
29
Journal of marketing communications
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Psychology & marketing
18
Journal of advertising : official publication of the American Academy of Advertising
17
International journal of sports marketing & sponsorship
14
Journal of internet commerce
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Marketing intelligence & planning
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Journal of current issues and research in advertising
11
Journal of electronic commerce research : JECR
11
Cogent business & management
10
European journal of marketing : EJM
10
Marketing : ZFP ; journal of research and management
10
Business horizons
9
International journal of hospitality management
9
Journal of promotion management : JPM
9
SpringerLink / Bücher
9
Journal of marketing
8
Journal of strategic marketing
8
Technological forecasting & social change : an international journal
8
Tourism management : research, policies, practice
8
Information systems research : ISR
7
International journal of electronic marketing and retailing : IJEMR
7
Journal of fashion marketing and management
7
Journal of global marketing
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Young consumers : insight and ideas for responsible marketers
7
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ECONIS (ZBW)
96
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1
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96
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1
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
2
Preventing bypass on sharing economy platforms : the impact of message framing on users' bypass intention
Nguyen, Stephanie
;
Nicod, Lionel
;
Llosa, Sylvie
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555889
Saved in:
3
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
4
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
5
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
6
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
7
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
8
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
9
Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.
;
Myers, Susan
;
Sen, Sandipan
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
Saved in:
10
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
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