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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Mobile business"
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Internet marketing
Konsumentenverhalten
Mobile Business
30
Mobile business
30
Consumer behaviour
20
Mobile communications
14
Mobilkommunikation
14
Mobile Anwendung
12
Mobile application
12
Innovation adoption
10
Innovationsakzeptanz
10
Mobile marketing
6
Mobile phone
6
Mobiltelefon
6
Online-Marketing
6
Kundenbindungsprogramm
5
Loyalty program
5
Mobile Marketing
5
USA
5
United States
5
Einzelhandel
4
Innovation diffusion
4
Innovationsdiffusion
4
Mobile apps
4
Online retailing
4
Online-Handel
4
Retail trade
4
Advertising effects
3
Beziehungsmarketing
3
Data protection
3
Datenschutz
3
Electronic Banking
3
Electronic banking
3
M-commerce
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
Social Web
3
Social web
3
Werbewirkung
3
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17
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Article
22
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Article in journal
22
Aufsatz in Zeitschrift
22
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English
22
Author
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Banerjee, Syagnik
3
Al-Nabhani, Khalid
2
Ha, Young
2
Im, Hyunjoo
2
McLean, Graeme J.
2
Ashaduzzaman, Md.
1
Ataman, M. Berk
1
Bruggen, Gerrit H. van
1
Chang, Sue Ryung
1
Chiu, Hung-Chang
1
Choi, Jeonghye
1
Chopdar, Prasanta Kr.
1
Dholakia, Ruby R.
1
Dinsmore, John
1
Duarte, Paulo
1
Gao, Tao
1
Gokgoz, Zeynep Aydin
1
Goodrich, Kendall
1
Griffith, Denni Arli
1
Hsieh, Jung-Kuei
1
Hsieh, Yi-Ching
1
Jebarajakirthy, Charles
1
Jhu, Shu-Jie
1
Johnson, Scott D.
1
Kim, Jikyung
1
Kim, Jung-Hwan
1
Kim, Minjeong
1
Konus, Umut
1
Korfiatis, Nikolaos
1
Laukkanen, Tommi
1
Lee, Chaehyeon
1
Li, Yaoqi
1
Liang, Xiaoning
1
Lytras, Miltiadēs
1
Marriott, Hannah
1
Maseeh, Haroon Iqbal
1
McDowell, Danielle
1
Moorthi, Y. L. R.
1
Osei-Frimpong, Kofi
1
Pagani, Margherita
1
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Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
39
Journal of internet commerce
15
International journal of business information systems : IJBIS
12
Technological forecasting & social change : an international journal
11
International journal of electronic business
9
International journal of internet marketing and advertising : IJIMA
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
The international journal of bank marketing : IJBM
9
Information systems and e-business management : ISeB
8
International journal of e-business research : an official publication of the Information Resources Management Association
8
International journal of electronic marketing and retailing : IJEMR
8
International journal of retail & distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Information systems research : ISR
6
International journal of bank marketing
6
International journal of consumer studies
6
International journal of technology marketing : IJTMkt
6
Business horizons
5
Electronic markets : the international journal on networked business
5
International journal of electronic business : IJEB
5
International journal of electronic commerce : IJEC
5
International journal of electronic finance : IJEF
5
Journal of electronic commerce research : JECR
5
Marketing intelligence & planning
5
Psychology & marketing
5
Technology analysis & strategic management
5
Asia Pacific journal of marketing and logistics
4
Cogent business & management
4
Electronic commerce research
4
Electronic commerce research and applications
4
Information technology and management
4
International journal of services, economics and management
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of global information management : an official publication of the Information Resources Management Association
4
Journal of management information systems : JMIS
4
Journal of promotion management : innovations in planning and applied research
4
Journal of strategic marketing
4
Pakistan journal of commerce and social sciences
4
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ECONIS (ZBW)
22
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22
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1
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
2
Psychological ownership and users' continuous usage of domestic vs. foreign mobile payment apps : a comparison between China and the U.S
Liang, Xiaoning
;
Qi, Chenyue
;
Zhang, Chun
;
Li, Yaoqi
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549465
Saved in:
3
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
Saved in:
4
The effect of social media apps on shopping apps
Yoon, Jae Yeon
;
Lee, Chaehyeon
;
Choi, Jeonghye
;
Chang, …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 23-32
Persistent link: https://www.econbiz.de/10013325442
Saved in:
5
Find me here : share store information through check-in
Yin, Chin-Ching
;
Tang, Yun-Chia
;
Hsieh, Yi-Ching
;
Chiu, …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10013277418
Saved in:
6
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Saved in:
7
There's an app for that! : understanding the drivers of mobile application downloads
Gokgoz, Zeynep Aydin
;
Ataman, M. Berk
;
Bruggen, Gerrit …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 423-437
Persistent link: https://www.econbiz.de/10012435342
Saved in:
8
How does location based marketing affect mobile retail revenues? : the complex interplay of delivery tactic, interface mobility and user privacy
Banerjee, Syagnik
;
Xu, Shichun
;
Johnson, Scott D.
- In:
Journal of business research : JBR
130
(
2021
),
pp. 398-404
Persistent link: https://www.econbiz.de/10012544841
Saved in:
9
Cultural impact on mobile banking use : a multi-method approach
Picoto, Winnie Ng
;
Pinto, Inês
- In:
Journal of business research : JBR
124
(
2021
),
pp. 620-628
Persistent link: https://www.econbiz.de/10012493920
Saved in:
10
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
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