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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Marketingmanagement"
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Search: subject:"Markenführung"
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Marketingmanagement
Brand management
1,050
Markenführung
1,050
Consumer behaviour
776
Konsumentenverhalten
776
Brand image
600
Markenimage
600
Brand
451
Markenartikel
441
Relationship marketing
314
Beziehungsmarketing
312
Social Web
181
Social web
181
Internet marketing
146
Online-Marketing
146
Einzelhandel
127
Retail trade
127
B-to-B-Marketing
123
Business-to-business marketing
123
Luxury goods
112
Luxusgüter
112
Lieferantenmanagement
97
Supplier relationship management
97
Marketing management
92
Advertising effects
81
Werbewirkung
81
Customer satisfaction
74
Kundenzufriedenheit
74
Social media
66
Brand loyalty
62
Brand equity
58
Customer integration
57
Handelsmarke
57
Kundenintegration
57
Store brand
57
Emotion
50
Personality psychology
49
Persönlichkeitspsychologie
49
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47
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Ko, Eunju
4
Balmer, John M.T.
2
Baumgarth, Carsten
2
Gupta, Suraksha
2
Kim, Sang Jin
2
Lim, Weng Marc
2
Merrilees, Bill
2
Podnar, Klement
2
Agbemabiese, George Cudjoe
1
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Akhtar, Pervaiz
1
Andersen, Sophie Esmann
1
Andrea Gudmundsdóttir
1
Andreassen, Tor W.
1
Anning-Dorson, Thomas
1
Anselmsson, Johan
1
Arrigo, Elisa
1
Avraham, Eli
1
Bachtel, Robert C.
1
Bang, Nguyen
1
Barnes, Stuart J.
1
Barone, Michael J.
1
Barrio-García, Salvador del
1
Baumann, Chris
1
Bauner, Christoph
1
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1
Benedettini, Ornella
1
Berry, Christopher
1
Bertolini, Alessandra
1
Bin, Liu
1
Blair, Edward A.
1
Bondesson, Niklas
1
Borah, Sourav Bikash
1
Boronczyk, Felix
1
Brem, Alexander
1
Breuer, Christoph
1
Brown, James
1
Burton, Jamie
1
Cai, Yuanyuan
1
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of business research : JBR
Journal of retailing and consumer services
Journal of retailing
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
91
The journal of business & industrial marketing
49
The journal of brand management : an international journal
45
The journal of product & brand management
32
Journal of strategic marketing
27
Journal of business-to-business marketing
23
European journal of marketing : EJM
22
Journal of marketing communications
19
SpringerLink / Bücher
19
Journal of the Academy of Marketing Science
15
Journal of marketing management : MM
13
Gabler Edition Wissenschaft
12
Journal of marketing
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Springer eBook Collection
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Cogent business & management
9
International journal of advertising : the review of marketing communications
9
International marketing review
9
Journal of promotion management : JPM
9
Asia Pacific journal of marketing and logistics
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
The marketing review
8
Business horizons
7
Journal of promotion management : innovations in planning and applied research
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Europäische Hochschulschriften / 5
6
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Journal of marketing for higher education
6
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ECONIS (ZBW)
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1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
4
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
5
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
6
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
7
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
8
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
9
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
10
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
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