//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Australien"
~subject:"Hotel industry"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Empfehlungsmarketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Australien
Hotel industry
Markenimage
Viral marketing
306
Virales Marketing
306
Consumer behaviour
228
Konsumentenverhalten
228
Social Web
135
Social web
135
Internet marketing
119
Online-Marketing
119
Online retailing
80
Online-Handel
80
Beziehungsmarketing
73
Relationship marketing
73
Customer satisfaction
59
Kundenzufriedenheit
59
Dienstleistungsqualität
44
Service quality
44
Word-of-mouth
35
Brand image
34
Brand management
34
Markenführung
34
Social media
31
E-commerce
30
Electronic Commerce
30
Online reviews
26
eWOM
26
Customer integration
21
Kundenintegration
21
Personalisierung
21
Personalization
21
Word of mouth
21
Beschwerdemanagement
20
Brand
20
Complaint management
20
Confidence
19
Emotion
19
Markenartikel
19
Vertrauen
19
Data Mining
17
Data mining
17
more ...
less ...
Online availability
All
Undetermined
35
Free
1
Type of publication
All
Article
38
Type of publication (narrower categories)
All
Article in journal
38
Aufsatz in Zeitschrift
38
Language
All
English
38
Author
All
Augusto, Mário Gomes
2
Abbasi, Amir Zaib
1
Ahmad, Wasim
1
Alatalo, Sari
1
Aloini, Davide
1
Alvarez-Milán, Agarzelim
1
Alzate, Miriam
1
Arce-Urriza, Marta
1
Arruda, Carolina
1
Bai, Yanzhuang
1
Baker, Andrew M.
1
Balaji, M. S.
1
Bambauer-Sachse, Silke
1
Bento, Marisa
1
Bergey, Paul K.
1
Botelho, Miguel
1
Casidy, Riza
1
Cebollada, Javier
1
Chan, Vanessa Hiu Ying
1
Chatterjee, Subimal
1
Chen, Jiawen
1
Chen, Qimei
1
Cheng, Colin C. J.
1
Chiu, Dickson K. W.
1
Cioppi, Marco
1
Cortese, Juliann
1
Curina, Ilaria
1
Dalman, M. Deniz
1
Ding Hooi Ting
1
Diwanji, Vaibhav S.
1
Donthu, Naveen
1
Esmerado, Joaquim
1
Espinosa, Jennifer A.
1
Felix, Reto
1
Feng, Wenting
1
Fetscherin, Marc
1
Filieri, Raffaele
1
France, Stephen L.
1
Francioni, Barbara
1
Fujita, Momoko
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of retailing and consumer services
International journal of hospitality management
51
Journal of hospitality marketing & management
23
The journal of product & brand management
20
Tourism management : research, policies, practice
19
International journal of contemporary hospitality management
16
Journal of travel and tourism marketing
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
The journal of brand management : an international journal
11
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Psychology & marketing
10
Tourism management perspectives : TMP
10
Asia Pacific journal of marketing and logistics
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing communications
6
Cogent business & management
5
Journal of marketing
5
Journal of vacation marketing
5
Journal of vacation marketing : an international journal
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Young consumers : insight and ideas for responsible marketers
5
International journal of business information systems : IJBIS
4
International journal of services technology and management
4
International journal of technology marketing : IJTMkt
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing research : JMR
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Corporate reputation review
3
European journal of management and business economics : EJM&BE
3
European journal of marketing : EJM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of consumer studies
3
International journal of leisure and tourism marketing : IJLTM
3
Journal of advertising research
3
more ...
less ...
Source
All
ECONIS (ZBW)
38
Showing
1
-
10
of
38
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
2
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
3
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
4
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
5
Fanning the flames : transmitting negative word of mouth of rival brands
Liao, Junyun
;
Chen, Jiawen
;
Zhao, Haichuan
;
Li, Muhua
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468717
Saved in:
6
Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach
Abbasi, Amir Zaib
;
Tsiotsou, Rodoula H.
;
Khalil Hussain
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014265687
Saved in:
7
Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products : the moderating role of betrayal discovery mode
Sameeni, Maleeha Shahid
;
Ahmad, Wasim
;
Filieri, Raffaele
- In:
Journal of business research : JBR
141
(
2022
),
pp. 137-150
Persistent link: https://www.econbiz.de/10013167963
Saved in:
8
Is there any value in the online reviews of remedial satisfied customers? : an empirical study in the hospitality industry
Bai, Yanzhuang
;
Li, Tingwu
;
Zheng, Chundong
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209529
Saved in:
9
Mediating effects on the relationship between perceived service quality and public library app loyalty during the COVID-19 era
Chan, Vanessa Hiu Ying
;
Chiu, Dickson K. W.
;
Ho, Kevin K. W.
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013364438
Saved in:
10
Mining the text of online consumer reviews to analyze brand image and brand positioning
Alzate, Miriam
;
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-29
Persistent link: https://www.econbiz.de/10013364470
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->