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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of service research : JSR"
~isPartOf:"Springer texts in business and economics"
~person:"Kumar, V."
~person:"Sharifah Faridah Syed Alwi"
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Search: subject:"customer relationship management"
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Beziehungsmarketing
7
Relationship marketing
7
Consumer behaviour
4
Konsumentenverhalten
4
Kundenwert
3
Beziehungsmanagement
2
Brand image
2
Brand management
2
Kundenmanagement
2
Markenführung
2
Markenimage
2
Brand architecture
1
Business school brand
1
Consumer loyalty attitudinal criteria
1
Corporate brand image
1
Customer based brand equity (CBBE)
1
Customer based place brand equity (CBPBE)
1
Customer engagement
1
Customer experience
1
Customer outcomes
1
Customer value
1
Dienstleistungsqualität
1
Economics department
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Key account management
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7
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Kumar, V.
Sharifah Faridah Syed Alwi
Ko, Eunju
8
Balaji, M. S.
7
Kim, Kyung Hoon
7
Beatty, Sharon E.
6
Brodie, Roderick J.
6
Roy, Sanjit
6
Agnihotri, Raj
5
Eisingerich, Andreas B
5
Gustafsson, Anders
5
McLean, Graeme J.
5
Noble, Stephanie M.
5
Parasuraman, A.
5
Sesé, F. Javier
5
Wangenheim, Florian von
5
Aksoy, Lerzan
4
Akter, Shahriar
4
Babin, Barry J.
4
Bolton, Ruth N.
4
Chebat, Jean-Charles
4
Evanschitzky, Heiner
4
Gupta, Suraksha
4
Hollebeek, Linda D.
4
Kukar-Kinney, Monika
4
Lemon, Katherine N.
4
Lervik-Olsen, Line
4
McColl-Kennedy, Janet R.
4
Reinartz, Werner J.
4
Ruyter, Ko de
4
Schumann, Jan Hendrik
4
Sharma, Piyush
4
Veloutsou, Cleopatra
4
Verhoef, Peter C.
4
Walsh, Gianfranco
4
Wünderlich, Nancy V.
4
Aiello, Gaetano
3
Andreassen, Tor W.
3
Andreini, Daniela
3
Arnold, Todd J.
3
Auh, Seigyoung
3
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Journal of business research : JBR
Journal of service research : JSR
Springer texts in business and economics
Journal of marketing
9
Journal of the Academy of Marketing Science
8
Legends in marketing
7
Journal of marketing research : JMR
6
Journal of international marketing
4
MSI reports : working paper series
3
SpringerLink / Bücher
3
Handbook of research on customer equity in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Springer Texts in Business and Economics
2
California management review
1
Customer engagement marketing
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
MIT sloan management review
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Marketing - wie Sie Kunden gewinnen und halten
1
Marketing Science
1
Marketing mix decisions : new perspectives and practices
1
Palgrave Executive Essentials
1
Psychology & marketing
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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Review of marketing research
1
Springer eBook Collection / Business and Management
1
The international journal of bank marketing : IJBM
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ECONIS (ZBW)
7
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1
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
2
Service customer orientation and social sustainability : the case of small medium enterprises
Lee, Corrinne Mei Jyin
;
Norbani Che Ha
;
Sharifah …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 751-760
Persistent link: https://www.econbiz.de/10012420620
Saved in:
3
Customer
relationship
management
: concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011663789
Saved in:
4
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
5
Customer
relationship
management
: concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009665779
Saved in:
6
Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
Saved in:
7
Undervalued or overvalued customers: capturing total customer engagement value
Kumar, V.
;
Aksoy, Lerzan
;
Donkers, Bas
;
Venkatesan, Rajkumar
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10008652115
Saved in:
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