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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Customer satisfaction"
~subject:"Marketingmanagement"
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Search: subject:"Markenführung"
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Customer satisfaction
Marketingmanagement
Brand management
812
Markenführung
812
Consumer behaviour
540
Konsumentenverhalten
540
Brand image
468
Markenimage
468
Brand
322
Markenartikel
315
Relationship marketing
223
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222
Social Web
138
Social web
138
B-to-B-Marketing
128
Business-to-business marketing
128
Internet marketing
116
Online-Marketing
116
Lieferantenmanagement
101
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101
Marketing management
89
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87
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Advertising effects
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Werbewirkung
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Customer integration
52
Kundenintegration
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49
Brand equity
45
Personality psychology
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Persönlichkeitspsychologie
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Advertising
41
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40
Branding
40
Corporate reputation
39
Firmenimage
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Ko, Eunju
4
Merrilees, Bill
4
Bang, Nguyen
3
Lim, Weng Marc
3
Melewar, T. C.
3
Weinstein, Art
3
Areni, Charles Scott
2
Balaji, M. S.
2
Balmer, John M.T.
2
Baumgarth, Carsten
2
Gupta, Suraksha
2
Japutra, Arnold
2
Kim, Sang Jin
2
Molinillo, Sebastian
2
Paul, Justin
2
Podnar, Klement
2
Rahman, Kaleel
2
Shukla, Paurav
2
Wong, Ho Yin
2
Abosag, Ibrahim
1
Abulaiti, Gulimire
1
Agbemabiese, George Cudjoe
1
Ahmad, Bilal
1
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Akbar, Muhammad Imad Ud Din
1
Akhtar, Pervaiz
1
Alatalo, Sari
1
Ali, Faizan
1
Andersen, Sophie Esmann
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Anees-ur-Rehman, Muhammad
1
Anning-Dorson, Thomas
1
Armirotto, Vincent
1
Arnold, Todd J.
1
Arrivé, Sandra
1
Autry, Chad W.
1
Avraham, Eli
1
Baker, Thomas L.
1
Bala, Pradip Kumar
1
Baliga, Ashwin J.
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Journal of business research : JBR
Journal of strategic marketing
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
112
The journal of business & industrial marketing
70
The journal of brand management : an international journal
66
Journal of retailing and consumer services
55
The journal of product & brand management
46
Journal of business-to-business marketing
32
European journal of marketing : EJM
28
International journal of hospitality management
27
SpringerLink / Bücher
27
Journal of the Academy of Marketing Science
21
Journal of marketing communications
20
Journal of marketing management : MM
17
Asia Pacific journal of marketing and logistics
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Cogent business & management
15
Gabler Edition Wissenschaft
13
Journal of marketing
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
International journal of internet marketing and advertising : IJIMA
12
Springer eBook Collection
12
International journal of contemporary hospitality management
11
Journal of hospitality marketing & management
11
Journal of promotion management : innovations in planning and applied research
11
Journal of retailing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Psychology & marketing
10
The journal of services marketing
10
Global business review
9
International marketing review
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing for higher education
9
Journal of promotion management : JPM
9
Journal of travel and tourism marketing
9
Services marketing quarterly
9
Springer eBook Collection / Business and Economics
9
The marketing review
9
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ECONIS (ZBW)
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1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
3
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
4
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
5
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
6
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
7
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
8
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
9
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
10
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
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