The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Year of publication: |
2024
|
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Authors: | Sánchez-Iglesias, Nuria ; García-Madariaga, Jesús ; Jerez, Miguel |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 1, p. 23-39
|
Subject: | Brand value | Corporate reputation | Customer engagement | Customer satisfaction | Employee satisfaction | Firm value | Firmenimage | Kundenzufriedenheit | Stakeholder | Unternehmenswert | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Kfz-Industrie | Automotive industry | Unternehmenserfolg | Firm performance | Markenimage | Brand image |
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