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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~person:"Barbopoulos, Isak"
~person:"Haase, Janina"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
2
Measurement
2
Messung
2
Consumer Motivation Scale
1
Consumer motivation
1
Consumption goals
1
Context-dependence
1
Implicit association test
1
Market research
1
Marktforschung
1
Measurement method
1
Motivation
1
Perception
1
Private consumption
1
Privater Konsum
1
Response latency measurement
1
Scale development
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Sensory marketing
1
Sensory perception
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Wahrnehmung
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Barbopoulos, Isak
Haase, Janina
Akrout, Houcine
2
Takahashi, Ikuo
2
Acquila-Natale, Emiliano
1
Aiken, Kirk Damon
1
Albrecht, Arne K.
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Ayanso, Anteneh
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Bartier, Anne-Laure
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Bartikowski, Boris
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Bee, Colleen
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Beverland, Michael B.
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Bruneau, Virginie
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Bèzes, Christophe
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Caruelle, Delphine
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Cleveland, Mark
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Cullen, Carman W.
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Davoudi, Heidar
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Diamantopoulos, Adamantios
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Dickinson, Sonia J.
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El Amri, Dhouha
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Erdoğan, Seçil
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Farrelly, Francis
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Ford, John B.
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Friedman, Mike
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Fuduric, Morana
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Grant, Ian
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Gustafsson, Anders
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He, Heping
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Hofacker, Charles F.
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Horvat, Sandra
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Iglesias-Pradas, Santiago
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Ishaq, Muhammad Ishtiaq
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Ismail, Zarina Mizam Mohd
1
Ittersum, Koert van
1
Jahanvi, Jahanvi
1
Johansson, Lars-Olof
1
Kaciak, Eugene
1
Kargar, Mehdi
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Kim, Youn-kyung
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Journal of business research : JBR
Journal of targeting, measurement and analysis for marketing
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ECONIS (ZBW)
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The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
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2
The consumer motivation scale : development of a multi-dimensional and context-sensitive measure of consumption goals
Barbopoulos, Isak
;
Johansson, Lars-Olof
- In:
Journal of business research : JBR
76
(
2017
),
pp. 118-126
Persistent link: https://www.econbiz.de/10011712835
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