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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~person:"Hadwich, Karsten"
~subject:"Konsumentenverhalten"
~subject:"Kundenwert"
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Journal of business research : JBR
Journal of targeting, measurement and analysis for marketing
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
The service industries journal
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ECONIS (ZBW)
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Customer equity management as formative second-order construct
Bruhn, Manfred
;
Georgi, Dominik
;
Hadwich, Karsten
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1292-1301
Persistent link: https://www.econbiz.de/10003784943
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