Customer equity management as formative second-order construct
Manfred Bruhn; Dominik Georgi; Karsten Hadwich
| Year of publication: |
2008
|
|---|---|
| Authors: | Bruhn, Manfred ; Georgi, Dominik ; Hadwich, Karsten |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 61.2008, 12, p. 1292-1301
|
| Subject: | Messung | Measurement | Betriebliche Kennzahl | Financial ratio | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Operations Research | Operations research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003784943