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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~subject:"Konsumentenverhalten"
~subject:"Performance-Messung"
~subject:"Structural equation model"
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Konsumentenverhalten
Performance-Messung
Structural equation model
Measurement
86
Messung
86
Consumer behaviour
28
Scale development
14
Beziehungsmarketing
13
Relationship marketing
13
Customer satisfaction
12
Kundenzufriedenheit
12
Brand management
11
Markenführung
11
Operations Research
11
Operations research
11
Betriebliche Kennzahl
10
Brand image
10
Financial ratio
10
Markenimage
10
Performance measurement
10
Dienstleistungsqualität
9
Service quality
9
Market research
7
Marktforschung
7
Strukturgleichungsmodell
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Brand
5
Customer value
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Emotion
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Kundenwert
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Markenartikel
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Theorie
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Theory
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Bibliometrics
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Bibliometrie
4
Factor analysis
4
Faktorenanalyse
4
Social Web
4
Social web
4
Confidence
3
E-commerce
3
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Article
42
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42
Aufsatz in Zeitschrift
42
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English
42
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Akrout, Houcine
2
Takahashi, Ikuo
2
Acquila-Natale, Emiliano
1
Aiken, Kirk Damon
1
Albrecht, Arne K.
1
Ayanso, Anteneh
1
Baehre, Sven
1
Barbopoulos, Isak
1
Bartier, Anne-Laure
1
Bartikowski, Boris
1
Bee, Colleen
1
Beverland, Michael B.
1
Breivik, Einar
1
Bruneau, Virginie
1
Bèzes, Christophe
1
Cadogan, John W.
1
Carneiro, Jorge Manoel Teixeira
1
Caruelle, Delphine
1
Chang, Woojung
1
Cleveland, Mark
1
Contractor, Sunil H.
1
Coote, Leonard V.
1
Crosby, Lawrence A.
1
Cullen, Carman W.
1
Czakon, Wojciech
1
Davoudi, Heidar
1
Diamantopoulos, Adamantios
1
Dickinson, Sonia J.
1
El Amri, Dhouha
1
Erdoğan, Seçil
1
Esteves, Felipe
1
Farrelly, Francis
1
Ford, John B.
1
Fox, Richard J.
1
Franke, George R.
1
Friedman, Mike
1
Fuduric, Morana
1
Ghanbarpour, Tohid
1
Grant, Ian
1
Gudergan, Siegfried P.
1
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Journal of business research : JBR
Journal of targeting, measurement and analysis for marketing
Journal of retailing and consumer services
20
The journal of brand management : an international journal
15
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
International journal of hospitality management
9
Journal of marketing research : JMR
9
SpringerLink / Bücher
9
Total quality management & business excellence
9
Tourism management : research, policies, practice
9
European journal of operational research : EJOR
8
International journal of market research
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of business ethics : JOBE
8
Psychology & marketing
8
Global business review
7
NBER working paper series
7
Working paper / National Bureau of Economic Research, Inc.
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of consumer studies
6
Journal of international consumer marketing
6
Marketing : ZFP ; journal of research and management
6
NBER Working Paper
6
The international journal of productivity and performance management : IJPPM
6
The journal of product & brand management
6
The journal of services marketing
6
The service industries journal
6
European journal of marketing : EJM
5
International journal of production economics
5
International journal of production research
5
International marketing review
5
Journal of customer behaviour
5
Journal of modelling in management
5
Journal of the Academy of Marketing Science
5
Measuring business excellence : the journal of organizational performance management
5
Technological forecasting & social change : an international journal
5
Gabler Edition Wissenschaft
4
International business review : the official journal of the European International Business Academy
4
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
4
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ECONIS (ZBW)
42
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1
Measurement invariance testing in partial least squares structural equation modeling
Liengaard, Benjamin Dybro
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014551490
Saved in:
2
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
3
Measuring service quality with text analytics : considering both importance and performance of consumer opinions on social and non-social online platforms
Lu, Lin
;
Xu, Pei
;
Wang, Yen-Yao
;
Wang, Yu
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468560
Saved in:
4
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
5
How myopic are managers? : development and validation of a multidimensional strategic myopia scale
Czakon, Wojciech
;
Klimas, Patrycja
;
Kawa, Arkadiusz
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229123
Saved in:
6
Clarifying the scaling concept : a review, definition, and measure of scaling performance and an elaborate agenda for future research
Palmié, Maximilian
;
Parida, Vinit
;
Mader, Anna
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014280340
Saved in:
7
The Drucker intangibles measurement system : an academic perspective
Crosby, Lawrence A.
;
Ghanbarpour, Tohid
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013492788
Saved in:
8
The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana
;
Varga, Akos
;
Horvat, Sandra
;
Škare, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
Saved in:
9
Customer mindset metrics : a systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Story, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 353-362
Persistent link: https://www.econbiz.de/10013325614
Saved in:
10
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
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