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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Steinhoff, Lena"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Online shopping"
~subject:"Online-Marketing"
~subject:"Social web"
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Beziehungsmarketing
Germany
Online shopping
Online-Marketing
Social web
Relationship marketing
6
Consumer behaviour
4
Konsumentenverhalten
4
Kundenbindungsprogramm
3
Loyalty program
3
Customer satisfaction
2
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Bystander effect
1
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Steinhoff, Lena
Ko, Eunju
12
Kumar, V.
10
Palmatier, Robert W.
10
Homburg, Christian
9
Kim, Kyung Hoon
8
Balaji, M. S.
7
Filieri, Raffaele
7
Rapp, Adam
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Veloutsou, Cleopatra
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Mahr, Dominik
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McLean, Graeme J.
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Ruyter, Ko de
5
Scheer, Lisa K.
5
Walsh, Gianfranco
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Aiello, Gaetano
4
Akter, Shahriar
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Bartikowski, Boris
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Beitelspacher, Lauren Skinner
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Krishen, Anjala S.
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Journal of business research : JBR
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
3
Routledge studies in marketing
2
Journal of international marketing
1
Journal of marketing
1
Journal of service research : JSR
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ECONIS (ZBW)
6
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1
"Look me in the eye, customer" : how do face-to-face interactions in peer-to-peer sharing economy services affect customers' misbehavior concealment intentions?
Ozuna, Edna
;
Steinhoff, Lena
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014551495
Saved in:
2
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
3
Loyalty programs as travel companions : complementary service features across customer journey stages
Steinhoff, Lena
;
Zondag, Marcellis M.
- In:
Journal of business research : JBR
129
(
2021
),
pp. 70-82
Persistent link: https://www.econbiz.de/10012509301
Saved in:
4
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
5
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
6
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
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