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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Sponsoring"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Konsumentenverhalten
Markenimage
Sponsoring
Advertising effects
235
Werbewirkung
235
Consumer behaviour
154
Advertising
128
Werbung
124
Brand management
58
Internet marketing
58
Markenführung
58
Online-Marketing
58
Brand image
50
Brand
37
Markenartikel
37
Emotion
32
Social Web
25
Social web
25
Marketing management
15
Marketingmanagement
15
Cognition
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Experiment
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Kognition
14
Celebrity endorsement
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Celebrity-Werbung
13
Psychology of advertising
12
Werbepsychologie
12
Product Placement
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Product placement
11
Brand attitude
9
Personality psychology
9
Persönlichkeitspsychologie
9
Sales promotion
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Social Marketing
9
Social marketing
9
USA
9
United States
9
Verkaufsförderung
9
Credibility
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Glaubwürdigkeit
8
Message framing
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English
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Septianto, Felix
4
Teng, Lefa
4
Choi, Yung Kyun
3
Dens, Nathalie
3
Taylor, Charles Raymond
3
Bernritter, Stefan F.
2
Brasel, S. Adam
2
Das, Gopal
2
Dennis, Charles
2
Diamantopoulos, Adamantios
2
Dwivedi, Yogesh Kumar
2
Foti, Lianne
2
Ghosh, Tathagata
2
Grewal, Dhruv
2
Guzman, Francisco
2
Huhmann, Bruce A.
2
Jang, Sungha
2
Jha, Subhash
2
Kareklas, Ioannis
2
Ketelaar, Paul E.
2
Kim, Alex Jiyoung
2
Liu, Martin J.
2
Lu, Yue
2
Luna, David
2
McKay-Nesbitt, Jane
2
Monfort, Abel
2
Northey, Gavin
2
Pelsmacker, Patrick de
2
Pracejus, John W.
2
Smith, Malcolm C.
2
Sreejesh, S.
2
Thomas, Sunil
2
Wagner, Udo
2
Yang, Defeng
2
Yannopoulou, Natalia
2
Agarwal, Manoj Kumar
1
Agnihotri, Arpita
1
Akhtar, Pervaiz
1
Alamanos, Eleftherios
1
Albert, Noël
1
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Journal of business research : JBR
Journal of the Academy of Marketing Science
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
136
International journal of advertising : the quarterly review of marketing communications
105
Psychology & marketing
71
Journal of advertising research
70
Journal of retailing and consumer services
68
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
65
Journal of advertising : official publication of the American Academy of Advertising
59
International journal of internet marketing and advertising : IJIMA
53
Marketing letters : a journal of research in marketing
43
Journal of marketing research : JMR
39
European journal of marketing : EJM
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of product & brand management
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Asia Pacific journal of marketing and logistics
28
The journal of consumer marketing
28
Health marketing quarterly
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Marketing : ZFP ; journal of research and management
27
International journal of hospitality management
25
The journal of brand management : an international journal
25
International journal of sports marketing & sponsorship
23
Journal of current issues and research in advertising
23
Journal of global marketing
23
Marketing intelligence & planning
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
SpringerLink / Bücher
19
Young consumers : insight and ideas for responsible marketers
19
Journal of consumer behaviour : an international research review
18
Sport marketing quarterly : preferred journal of the Sport Marketing Association
18
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ECONIS (ZBW)
164
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1
The effect of message framing on young adult consumers' sustainable fashion consumption : the role of anticipated emotions and perceived ethicality
Grappi, Silvia
;
Bergianti, Francesca
;
Gabrielli, Veronica
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014535026
Saved in:
2
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
3
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
4
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
5
Chatbot ads with a human touch : a test of anthropomorphism, interactivity, and narrativity
Sun, Yuan
;
Chen, Jin
;
Sundar, S. Shyam
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014546083
Saved in:
6
Preventing bypass on sharing economy platforms : the impact of message framing on users' bypass intention
Nguyen, Stephanie
;
Nicod, Lionel
;
Llosa, Sylvie
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555889
Saved in:
7
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
8
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
9
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
10
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
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