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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Бизнес Информ"
~subject:"Advertising"
~subject:"Consumer behaviour"
~subject:"Social web"
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Advertising
Consumer behaviour
Social web
Konsumentenverhalten
2,444
Brand management
480
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480
Beziehungsmarketing
453
Relationship marketing
453
Brand image
444
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444
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Han, Heesup
33
Laroche, Michel
27
Ko, Eunju
22
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16
Diamantopoulos, Adamantios
14
Phau, Ian
13
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Sharma, Piyush
12
Wong, IpKin Anthony
12
Richard, Marie-Odile
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
10
Law, Chun Hung Roberts
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10
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10
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Das, Gopal
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8
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8
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Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Bang, Nguyen
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Insin
7
Kim, Kyung Hoon
7
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Journal of travel and tourism marketing
Marketing intelligence & planning
Бизнес Информ
Journal of retailing and consumer services
1,929
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
653
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
503
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
288
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
2,444
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1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
Effect of consumption values on consumer behavior : a Meta-analysis
Mason, Michela Cesarina
;
Oduro, Stephen
;
Umar, Rana Muhammad
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 923-944
Persistent link: https://www.econbiz.de/10014381225
Saved in:
3
The crucial role of reference numbers on consumers' product preferences
Gunasti, Kunter
;
Ozcan, Timucin
;
Howlett, Elizabeth
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434878
Saved in:
4
The role of product scarcity on display incompleteness
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
; …
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 544-556
Persistent link: https://www.econbiz.de/10014313057
Saved in:
5
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
6
Compensatory consumption and unplanned purchases : the moderating role of the decision frame effect
Kim, Jungkeun
;
Lee, Eunji
;
Park, Suh-Young Irene
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 186-207
Persistent link: https://www.econbiz.de/10014513631
Saved in:
7
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
8
How new technology impacts airport's service quality and behavioral intentions
Hong, Seock-Jin
;
Purtell, Clinton
;
Chung, Jin-young
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 235-251
Persistent link: https://www.econbiz.de/10014513638
Saved in:
9
Effects of foodservice consumers' perceptions of face recognition payment on attitude, desire, and behavioral intentions : a cross-cultural study
Joo, Kyuhyeon
;
Kim, Jungsun
;
Hwang, Jinsoo
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 359-376
Persistent link: https://www.econbiz.de/10014513648
Saved in:
10
The Netflix effect : exploring the nexus of content exposure, destination appeal, and behavioural intention
Kim, Jeong Hyun
;
Kim, Jungkeun
;
Chung, Namho
;
Koo, Chulmo
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 433-450
Persistent link: https://www.econbiz.de/10014513658
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