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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management information systems : mis quarterly"
~subject:"Beziehungsmarketing"
~subject:"Online-Handel"
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Beziehungsmarketing
Online-Handel
Social Web
529
Social web
529
Consumer behaviour
354
Konsumentenverhalten
354
Internet marketing
230
Online-Marketing
230
Welt
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Filieri, Raffaele
4
Veloutsou, Cleopatra
4
Black, Iain
3
Flavián Blanco, Carlos
3
Hajli, Nick
3
Harrigan, Paul
3
Richard, Marie-Odile
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Agnihotri, Raj
2
Aiello, Gaetano
2
Bazi, Saleh
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Casaló, Luis V.
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Choi, Jeonghye
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Cowan, Kirsten
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Cui, Geng
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Gorton, Matthew
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Guinalíu, Miguel
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Hamari, Juho
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Kim, Jikyung
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Kim, Juran
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Ko, Eunju
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Lim, Weng Marc
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McLean, Graeme J.
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Okazaki, Shintaro
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Peng, Ling
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Plangger, Kirk
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Roy, Sanjit
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Sykora, Martin
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Teng, Lefa
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Trainor, Kevin J.
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Viswanathan, Siva
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Wang, Kai-Yu
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Wang, Shuman
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Wang, Yichuan
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Xi, Nannan
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Xia, Senmao
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Journal of business research : JBR
Management information systems : mis quarterly
Journal of retailing and consumer services
171
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
International journal of internet marketing and advertising : IJIMA
63
Journal of internet commerce
56
International journal of electronic marketing and retailing : IJEMR
54
Electronic commerce research
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Journal of management information systems : JMIS
46
International journal of business information systems : IJBIS
44
Technological forecasting & social change : an international journal
44
Industrial marketing management : the international journal for industrial and high-tech firms
43
Information systems research : ISR
43
International journal of electronic commerce : IJEC
40
International journal of hospitality management
40
Journal of electronic commerce research : JECR
40
International journal of e-business research : an official publication of the Information Resources Management Association
38
The journal of product & brand management
37
Journal of strategic marketing
35
Tourism management : research, policies, practice
33
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
30
International journal of retail & distribution management
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
SpringerLink / Bücher
28
Journal of hospitality marketing & management
27
Journal of marketing
26
Asia Pacific journal of marketing and logistics
25
Marketing intelligence & planning
25
Journal of travel and tourism marketing
24
Psychology & marketing
24
The journal of brand management : an international journal
24
The journal of services marketing
24
Business horizons
23
International journal of contemporary hospitality management
23
Cogent business & management
22
International journal of electronic customer relationship management : IJECRM
22
Electronic commerce research and applications
21
Journal of marketing communications
21
Journal of promotion management : innovations in planning and applied research
21
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ECONIS (ZBW)
185
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1
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10
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185
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1
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
3
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
4
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
5
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
6
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
7
The effect of subscriptions on customer engagement
Wu, Banggang
;
Guo, Gengxuan
;
Luo, Peng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
Saved in:
8
Causal recipes of customer loyalty in a sharing economy : integrating social media analytics and fsQCA
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Leung, Eric Ka Ho
; …
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014556536
Saved in:
9
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
10
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
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