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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Technological forecasting & social change : an international journal"
~language:"eng"
~language:"pol"
~person:"Badrinarayanan, Vishag"
~subject:"Markenimage"
~type:"article"
~type_genre:"Article in journal"
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Markenimage
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
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Beziehungsmarketing
2
Brand management
2
Confidence
2
Erfolgsfaktor
2
Markenführung
2
Relationship marketing
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Selling
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Success factor
2
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Absatz
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Aftermarkets
1
Arbeitsleistung
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Asset specificity
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B-to-B-Marketing
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Bibliometrics
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Bibliometrie
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Brand
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Brand alignment
1
Brand prominence
1
Brand resonance
1
Business start-up
1
Business-to-business marketing
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Cognition
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Cognitive and emotional language style
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Consumer attitudes
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Cross-cultural marketing
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Crowdfunding
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Einzelhandel
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Emotion
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Entrepreneurial aftermarket enterprises
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Entrepreneurship
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Entrepreneurship approach
1
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Franchising
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Interkulturelles Marketing
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Badrinarayanan, Vishag
Diamantopoulos, Adamantios
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Foroudi, Pantea
9
Valette-Florence, Pierre
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Gupta, Suraksha
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Melewar, T. C.
6
Veloutsou, Cleopatra
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Arslanagic-Kalajdzic, Maja
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Foroudi, Mohammad Mahdi
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Merchant, Altaf
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Michel, Géraldine
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Dennis, Charles
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Ekinci, Yuksel
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Grohs, Reinhard
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Guzman, Francisco
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Japutra, Arnold
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Ko, Eunju
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Voyer, Benjamin G.
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Augusto, Mário Gomes
3
Bang, Nguyen
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Chatterjee, Subimal
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Cornwell, T. Bettina
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Dwivedi, Yogesh Kumar
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Eisingerich, Andreas B
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Fastoso, Fernando
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Filieri, Raffaele
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Halkias, Georgios
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Hultman, Magnus
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Kastanakis, Minas
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Kim, Kyung Hoon
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Koll, Oliver
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Journal of business research : JBR
Management science : journal of the Institute for Operations Research and the Management Sciences
Technological forecasting & social change : an international journal
The journal of product & brand management
2
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
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1
The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
Journal of business research : JBR
124
(
2021
),
pp. 286-298
Persistent link: https://www.econbiz.de/10012493860
Saved in:
2
Antecedents and consequences of shoppers' attitude toward branded store-within-stores : an exploratory framework
Badrinarayanan, Vishag
;
Becerra, Enrique P.
- In:
Journal of business research : JBR
105
(
2019
),
pp. 189-200
Persistent link: https://www.econbiz.de/10012128498
Saved in:
3
Brand resonance in franchising relationships : a franchisee-based perspective
Badrinarayanan, Vishag
;
Suh, Taewon
;
Kim, Kyung-Min
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 3943-3950
Persistent link: https://www.econbiz.de/10011553796
Saved in:
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