The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises
Masoud Moradi, Vishag Badrinarayanan
| Year of publication: |
2021
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|---|---|
| Authors: | Moradi, Masoud ; Badrinarayanan, Vishag |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 124.2021, p. 286-298
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| Subject: | Aftermarkets | Brand prominence | Cognitive and emotional language style | Crowdfunding | Entrepreneurial aftermarket enterprises | Narrative length | Emotion | Kognition | Cognition | Unternehmensgründung | Business start-up | Entrepreneurship | Entrepreneurship approach | Markenimage | Brand image | Narrative Methode | Narrative method | Konsumentenverhalten | Consumer behaviour | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.12.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012493860